How digital marketing companies can generate B2B leads ?

Before we start, I would like to tell you that lead generation is not linear in nature, as there will never be a direct way to generate leads.

It’s all about experimenting with things. The more you experiment, the more experience you gain to understand what channel works and what does not for your business.

Image Credits : Strategia di Marketing Digitale

I am going to share a strategy and a cheat code that is specially designed for “Digital Marketing” companies. There are few things that you will have to promise me before we go ahead:-

• You will start experimenting from today, if not doing currently.
• You will read this complete article as without that you will not understand the strategy properly.
• The cheat code is hidden between the lines of the article. If you get the cheat code then share that with us. We will give you special lead list designed only for you.
• Once you get the cheat code, don’t share it with anyone. Let it remain a secret.

Awesome, now that you have promised me, let’s begin.

In B2B business the most important criterion is whether you are targeting the companies at right time i.e when they need you the most and not when you want to sell your product or services to them.

Example: If I want to sell my digital marketing company services I won’t go to all companies without first identifying whether the company needs my service or not.

But, how do you find whether there is a need or not?

Don’t worry, thats what the strategy is.

The simple way to identify this need is by tracking companies and finding whats going on in those companies. It could be multiple ways:-

• Whether the company has funds to spend or not?
• Whether the company is actively spending money in digital marketing function or department?
• Whether the company has recently made any press release about a new product launch, new mobile app launch etc.

We will focus on all one by one.

Whether the company has funds to spend or not?

If a company has recently raised funding, the next thing they do is spend on at-least following functions:-

• Expand their team, hire more people and expand into new offices.
• Spend more money on advertising & marketing.
• Upgrade their technology infrastructure.

For a digital marketing company, this becomes an important milestone to track.

If you get to know that X company have raised funds today and you reach out to them then there is high chance they would like to discuss with you about your services.

You can track all companies that have raised funds through EasyLeadz.com

Here is snapshot of over 2000 companies that have raised funds in last two months i.e in April & May 2018.

List of companies who have raised funds, tracked by EasyLeadz.com

There are several other ways to filter this list further, using advanced filters:-

• By location like if your market is United States, United Kingdom or India or any other place in the world. You can filter companies by location.
• If you sell your service to small companies like startups then you can filter companies by their employee count. If a company have say less than 50 employees.
• If you sell your services to bigger/enterprise accounts then focus on companies having more than 1000 employees.
• You can also filter companies basis on whether they spend money on advertising or not. This helps you to narrow down your focus on companies that are spending money but not getting results.

List of companies recently funded and who advertise on digital media, tracked by EasyLeadz.com

• You can filter companies basis on whether they have a responsive website or not. This helps you identify the companies who need you the most.

List of companies that have responsive website tracked by Easyleadz.com

• You can filter companies basis on whether they have a mobile app or not. Say you are specialised in providing services to companies who have mobile apps.

List of companies recently funded and have mobile apps tracked by EasyLeadz.com

Now once you have your list defined save the filters and set alerts. Any new company that matches your criterions from now onwards, you will be notified over email.

This helps you stay on top of your competition and reach out to the companies at right time.

A milestone that you must track in order to become the wolf of wall street i.e sell more with super productivity.

Further, you can export the list into CSV file and import it in your own CRM or you can upload this into Linkedin custom audience tool to market your company and display ads to employees of these recently funded company.

Jordon Belfort says: “Without action, the best intentions in the world are nothing more than that: intentions”. So experiment & experiment.

Whether the company is actively spending money in digital marketing function or department?

Second strategy is to identify companies who are actively spending money in your function i.e digital marketing.

How do you track that?

You can track that by tracking companies actively hiring digital marketing professionals.

Since, a company is actively hiring for a digital marketing professional the company is willing to grow that area and spend money in it.

If you happen to reach out to this company at this moment, chances are you are going to hear a positive response, because timing matters a lot.

I am going to show you how you can do that in Easyleadz dashboard.

From Growth signals select “hiring” and then under advanced filter in hiring tag enter digital marketing.

This will give you list of companies who are actively hiring in this function.

You can always use the other advanced filters as I explained earlier.

List of companies hiring for Digital Marketing, tracked by EasyLeadz.com

Whether the company has recently made any press release about a new product launch, new mobile app launch etc?

Does this matter?

Yes, it does. It matters to you as a digital marketing company.

A company that have recently launched a new mobile app or a new website will be keen on growing the traffic on its website as well as improving the mobile app downloads if they have.

What all can be tracked?

• New mobile app launching soon or just launched.
• New website launching soon or just launched.
• Companies launching new office or expanding into new office.
• Companies opening new stores, outlets etc.

Companies launching new website, offices, mobile apps- tracked by EasyLeadz.com

Keep in mind, everything is experiment. The more you experiment the more you learn what works :)

Once you have identified the right companies to target, dont forget to save the filters and setup alerts.

Also, by clicking on “view employees” you can directly see the employees working in the company on Linkedin and you can contact them by sending request or InMails.

Well, don’t wait start experimenting , but read further instructions to avail your special lead list.

I hope you have kept your promises by now and have read the complete article.

As I promised I will be giving you special lead list i.e special access to list on EasyLeadz. Normally if you signup your trial is 7 days but with this cheat code your free trial will be for 15 days.

Plus you can access more data and can download 50 records (10 without cheat code).

Plus, I will also send you link to directly download list of recently launched mobile apps & website for free :) All with one cheat code.

How to avail it?

Send me an email at shreyaa@easyleadz.com with subject “Cheat code”

I will ask you a question, which you can only answer, if you have read this article properly.

Once you answer correctly I will send you, free lists, and special signup link.

Don’t wait, start experimenting now.

I will be waiting for your email.