Interview with Lise Elbæk-Jespersen, Google Retail

Your topic at the “Bridging the Gap Between Fashion and Online Shoppers” is called “Creating Digital Transformation in Fashion ”. Can you shortly present the key takeaways of this presentation?

The key takeaways for my presentation tomorrow will be these:

  • Recognise that all retail sales will be influenced by digital behavior
  • Focus on the User and all else will follow
  • Retail is a Fight or Flight game — either you go digital or you die

Shortly, what role Google Retail is planning to take in Fashion e-commerce in the future?…

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Introducing the ”Bridging the Gap Between Fashion and Online Shoppers” event’s speakers

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