Introducing SizeBot: let’s chat and find your right size

The latest buzz around the tech world has been AI chatbots. One of the most amusing (some would say scary) examples would be Microsoft’s Tay. Twitter has managed to corrupt the innocent AI chatbot to a racist asshole in less than a day. Don’t worry, not all chatbots are evil. There are many commercial applications that can leverage chatbots to improve customer service, interactive experiences, eCommerce guidance and distribute content.

EasySize is jumping onto the bandwagon with our newest product EasySize SizeBot.

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We have read, listened and seen many current and potential online shoppers still experience the sizing lottery problem. Research shows that three quarters of female shoppers would prefer size standardisation across retailers. We know that this is not going to happen in the near future. So one of the solution is to help the shopper select the right size with the most pleasant and efficient experience.

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Size guide lottery research by Daily Mail[/caption]

The focus is on mobile

We have seen the shift of traffic from desktop to mobile devices, and many shops have over 50% traffic coming from mobile sites. It is evident that shops need to have a mobile first strategy, and making sure that the entire customer journey is a smooth experience.

Obstacles to convert sales on mobiles

The majority of shoppers currently uses mobile for browsing and discovering clothes, but not necessarily making purchases. One of the assumptions is that shoppers don’t want to purchase the wrong size, especially with the more expensive items. And another concern would be over mobile payments.

Size guides on mobile devices are often difficult to read, and need to scroll along the small screen to compare various size conversions. Shoppers are frustrated but there is no other alternative solution available.

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Traditional Size guide on mobile[/caption]

EasySize SizeBot provides an improved user experience than a traditional size guide. Rather than converting the sizes, the shopper only needs to start a friendly conversation with the SizeBot.

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SizeBot — Asking user for brand input[/caption]

The shopper simply needs to select two of our suggested answers during the chat, and the SizeBot will recommend a size that will look good on the shopper based on the shopper’s shopping behaviour.

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SizeBot — Brand Selection[/caption]

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SizeBot — Size Selection[/caption]

We have proven to increase conversion to sales on web up to 9.52% (from a market average of 1–3%), and we hope to see a similar significant change on mobile as well. We will be measuring the mobile conversion results. Let us know if you would like to keep track of the research result.

More on Facebook Chatbots

If you are interested in learning more about chatbots, here is a good one announced by Mark Zuckerberg at the F8 conference. Facebook’s new partnership with various chatbot developers is going to be a game changer. These bots will respond more than just text, they can take action including taking restaurant reservations from users.

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