The Path of Least Resistance

Tiago Dinis
Eaze
Published in
3 min readJan 13, 2017

Most people share the belief that being healthy is good. Avoiding pain, diseases, saving money on medical bills, having strong bones, flexible joints, sharp vision, high energy levels; that’s all pretty rad. And back when I was a kid, the process was simple: you eat your broccoli, wear a scarf during Winter, swim once a week — you’re healthy. Fast forward to the present and boy, this “being healthy” business just turned into a huge mess.

Nowadays, being healthy means adhering to the fitness-casual lifestyle, doing CrossFit and Pilates. It means standing once per hour, meditating twice a day, being grateful for the sunshine. It means going all in with organic and gluten-free or, at the very least, detoxing every week with hodge-podges of radish and grass.

It’s ludicrous, but understandable. People want to be healthy and they’ve become much more health-conscious in the last decade. We devour the specialized blogs, the top 10 lists, the reality shows, the tips and tricks. Inevitably, we end up feeling bad with our (human) inability to meet the requirements of “healthy living”. We, mere mortals, are lazy and forget things. We lack discipline. We have urges.

“Did anyone say cheese nachos?!”

Society as a whole doesn’t seem to be interested in showing us a clear path. It’s more concerned with trying to prove health is not a means to an end, but an end in and of itself. Health is Happiness. It also conveniently tells us we could have it all by incorporating this trendy, expensive berry in every meal and buying more yoga pants.

I’m not trying to discourage anyone from the pursuit of health. All I’m saying is that, in our quest for well-being, we should step back a little and ask some questions that could help us focus on the real issues.

How can we distinguish real health guidelines from scams and clutter?

From wherever we stand, what could be the next step?

How can we make our feeble human framework work towards our health goals?

These were the questions our team asked, and we believe we came up with a solution that answers all of them — Eaze. Eaze is a personal health assistant that saves you the time and worries of keeping health in check. A simple mobile app that focuses on creating the path of least resistance for a healthier life.

Its knowledge is based on the expertise of doctors and official health organizations. Through its AI engine, the app is capable of seamlessly integrating interactions with everyday life. Taking into account your own personal characteristics, Eaze makes the right health recommendations at the right time, from important medical appointments to fitness tips. It can even remind you to use sunscreen on a particularly sunny day.

We truly believe we are onto something, so be sure to stay tuned if you want to learn more about Eaze.

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