Top 10 Best Marketing Strategy Courses Online (2021)
Are you looking to become a marketing strategist? — Check out my top courses on marketing strategy available online in 2021.
The digital marketing industry is growing exponentially.
According to PR Newswire, the digital marketing industry is expected to grow to $640 billion by 2027, up from $322 billion in 2020.
So, this begs the question: What are the best ways to learn marketing strategy to take advantage of that?
How do you learn marketing strategy?
You don’t have to actually go to school and get diploma to become a marketing expert — you can simply enroll in an online course.
From social media to affiliate and SEO marketing, you can find plenty of free and paid courses online that will revamp your resume and make you stand out.
I’ve reviewed several marketing strategy courses that will help shape your career path and fine-tune your skills in 2021.
Once you dive into these courses, you’ll find the inspiration to become a competent marketer who can be relied upon to solve and implement crucial marketing decisions.
That said, here’s my review of the best marketing strategy courses — paid and free — that will help you thrive in 2021.
10 Best Marketing Strategy Courses
- Real-Time Marketing Strategies (14-Day Free Trial)
- Content Marketing Strategy (Paid)
- Get Certified in Content Marketing (Free)
- The Strategy of Content Marketing (7-Day Free Trial)
- Marketing Strategy Specialization (7-Day Free Trial)
- Digital Marketing Strategy (Paid)
- Marketing Strategy Fundamentals (Paid)
- Digital Marketing Strategy (14-Day-Free Trial)
- Understanding Strategic Marketing (Paid)
- Digital Marketing Strategy (Paid)
Ready? Let’s dive in!
What is Marketing Strategy?
As a marketing strategist, your job is to curate a clear-cut plan to help businesses grow and thrive.
Marketing strategy is a company’s overall plan to reach customers.
It’s a long-term strategy that combines pre-determined marketing goals and objectives into one holistic plan.
In most cases, a marketing strategy contains a company’s:
- Key brand messaging
- Value proposition
- Data on customer demographics
Overall, this provides the company with marketing templates that should inform and direct their initiatives across their services and products to consumers.
This then begs the question: Should you pursue a course in marketing strategy? — Yes.
Luckily for you, I’ve prepared a list of paid and free marketing strategy courses to help you kick-start your career in 2021.
1. Real-Time Marketing Strategies (14-Day Free Trial)
The course instructor, Ekaterina Walter, is a best-selling author who doubles up as a thought leader in innovation and marketing.
A practical course to help you develop robust marketing solutions and strategies.
In this Real-Time Marketing Strategies course, Ekaterina takes you through how to conduct strong-willed and effective real-time marketing strategies.
The great thing about this course is that it’s useful for everyone, no matter the scope and size of your business.
Here are the course specifics:
- Length: 1hrs 11mins/12 videos
- Projects: 3
- Cost: $19/month
This course is geared towards providing you with smart solutions to help organize yourself for marketing success.
In just under two hours, here’s what the Real-Time Marketing Strategies course covers:
- How the “newsfeed mentality” works
- How to design a hypothetical real-time marketing response
- The dos and don’ts of marketing campaigns
Even better, you will learn by doing as you interact with other learners in an online discussion forum.
The course is also packed with three real-time projects you’ll build to help solidify your learning outcomes.
2. Content Marketing Strategy (Paid)
Tara-Nicholle Kirke, author and CEO of TCI — a marketing, content strategy, and leadership development company — is the lead instructor in this course.
Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one — Robert Rose.
Kirke teaches you how to create content that triggers prospects’ dreams and aspirations in this course.
This way, you’re able to reach your prospects at crucial moments during their buying journey.
Here are the course specifics:
- Length: 1hrs 13mins/5 video lessons in HD
- Streaming access on desktop and mobile browser
- Cost: $13/month
The lessons in this Content Marketing Strategy course will help you create a clear vision for engagement marketing.
Not only will you learn about the art of creative content strategy, but also you’ll be able to position your product and brand as a source of authority.
Overall, the course is tailored for entrepreneurs, conscious leaders, and marketers looking to position their market priorities from growth to engagement.
3. Get Certified in Content Marketing (Free)
This Content Marketing Course is delivered by HubSpot Academy, an online training platform and a worldwide leader in digital marketing.
Content marketing is no longer a numbers game. It’s a game of relevance — Jason Miller.
In this course, you’ll learn a ton about becoming a better content strategic marketer and how to stand out in a sea of amateur marketers.
Here are the course details:
- Length: 6hrs 20mins/56 HD videos
- 11 quizzes
- Cost: Free
I highly recommend this online digital marketing course if you are a:
- Marketing specialist
- Inbound expert
- Content Creator and Producer
What’s different with this course is that the instructors will take you through a step-by-step guide through the content creation framework.
This is a crucial element every marketer needs to understand.
The trainers also teach you how to generate content ideas and promote them efficiently.
4. The Strategy of Content Marketing (7-Day Free Trial)
This marketing strategy course is a partnership between Copyblogger and UC Davis.
Marketing is a process, not a decision… and never a magic trick — Jonathan Gebauer.
In meticulous detail, this course teaches you about the key strategies content marketers use to get and retain customers profitably.
See below the course specifics:
- Length: 19hrs/30 videos
- Instructor: Sonia Simone
- Cost: $49/month
At length, you’ll learn how to create, organize, and implement a content marketing strategy, write powerful copy, and build your brand through content marketing.
You’ll also learn about the content marketing ecosystem and why it plays a critical role in your business.
5. Marketing Strategy Specialization (7-Day Free Trial)
The IE Business School offers this course through Shameek Sinha and four other leading content marketing professionals.
Content is the fuel for your lead generation efforts.
Since it’s a specialization, this course is thorough and, therefore, will take you longer to complete. (approximately six months).
Here are more specifications about the course:
- Level: Beginner to intermediate
- Cost: $49/month
- Earn a certificate upon completion
The instructors will take you through the three critical areas of market specialization from beginner to expert. They are:
- Market research and consumer behavior
- The 4 P’s of marketing
- How to create a robust marketing plan.
I highly endorse this course as it encompasses a hands-on project.
This project will help you reinforce what you’ve learned in the entire specialization and apply it in real-world situations.
Continue reading this article on my blog at: https://www.ebaqdesign.com/blog/marketing-strategy-courses#6
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