20 Best Logos of Tech Startups in 2017
I’ve reviewed hundreds of tech startups founded in 2017 in the US in terms of their logo esthetics and why I think they work best.
I examined these logos from the visual standpoint, alone, and in this article I want to explain why I think they’re so good!
These logos will substantially contribute to the success of these startups through the power of design 💪
Since we’re talking about Tech Startups specifically, the logos need to be flexible.
Why flexible?
When room is limited (say on a smartphone) you can use the icon as an abbreviated logo.
An icon (app icon) will needs to be seen easily and read clearly.
So let’s jump right into it.
Here’s the list of 100 tech startups from 2017, which, in my opinion, have their logos on point.
Sorted accidentally.
1. Iterate
Iterate is a platform for getting the customer feedback (in the form of surveys) to empower teams to make better decision and build better products.
The bars illustrate the company’s name in a simples possible way.
This allows us to make an instant association with the company’s name.
It’s simple, it’s memorable and it’s appropriate.
2. Elevatr
Elevatr is redefining support for those affected by mental health issues and the people who care about them. Their slogan “Lift Me Up”
Another example, where a logo illustrates the brand’s name perfectly.
This balanced logo gets our attention by the clever usage of symmetry.
Reflected middle “v” to creates a symbol seen often by the elevators.
3. AskNed
AskNed is an NLP engine that allows Enterprises to gain more insights into their data and build platforms that operate much more efficiently.
First letter stands for the middle letter of the company’s name, I guess.
The name is actually a mix of two, like FedEx.
However, it’s all about data and we see that through the “N“ stylized into a bar chart.
4. All set
Allset was created to make lunch for our team easier and faster at nearby restaurants. How it works: you book a table and order your meal before you arrive at the restaurant.
There’s something magical about this logo.
Almost every smiling logo will looks good (Amazon, IHOP etc.), but this one has the third eye!
It’s catchy, it’s simple, and it works. BTW I love this app.
5. EverCharge
All buildings have limited electrical capacity preventing installation of chargers to support EV growth and electric vehicles usage. EverCharge makes widespread EV adoption possible in apartments, condominiums, and fleets.
Moving forward, road, and connectivity.
Not so much charging in it, but a logo doesn’t always have to literally illustrate what company does.
It’s important that the logo is unique and easy for us to make quick associations.
6. Flash
The app lets you find exciting adventures near you in a minute or less, no plans, or dates required. On the flash you can also create events to celebrate, assemble, get down to business, and more.
It’s a common treatment to use first letter of the name and stylize it in order to make it distinctive.
Flash app it’s all about “finding that adventure”, and this is perfectly captured in the maze-like F for Flash. Simplicity rules!
7. BottleUp
BottleUp is a mobile nightlife reservation platform allowing customers to seamlessly book VIP tables and bottle service to exclusive nightclubs and lounges anywhere in the United States.
What a beautiful usage of the negative space!
At the same time, the logo is also an acronym UP which of course, stands for BootleUp.
Simple, clever, and it just burns into your mind!
8. TeamSync Bookmarks
TeamSync Bookmarks makes sharing bookmarks, online resources, and other tools easy by syncing bookmarks across computers in real-time. They use cloud-based technology to ensure that you have access to all bookmarks anytime and anywhere.
The logo consist of 2 people top view, connected & sharing a negative space square between them.
The rotation adds some dynamism to it & makes it look more interesting.
An iconic and instantly memorable logo
9. Green Spork
Green Spork is a new type of meal planner that works to reduce leftover perishable ingredients by intelligently pairing recipes. The average American household of 4 will throw out between $1,350 to $2,275 of food annually.
Yet another logo with a beautiful usage of the negative space to draw a spork into the “g” letter.
The green color is directly tied to the name as well.
Meaningful, simple & unique.
10. SmartAssist
SmartAssist is an artificial intelligence company in the customer support space. SmartAssist enables a business to intelligently classify and automatically respond to simple known issues.
Since the company uses AI to generate response automation — a macaw seems like a perfect embodiment.
Well-executed logo w/ basic shapes and bright colors. Bold and vibrant. Easy to remember.
Visit my blog to see the second half of the article — Logos 10–20.
Clap if you like it! 👏👏👏
