7 Top Marijuana Logos: Branding Of A Cannabis Business
Marijuana logos are in demand now. America’s relationship to weed is changing, so identity design plays its part in weed’s emerging respectability.
For years, marijuana businesses never felt the need to have professional branding — it’s default logo always been the green cannabis leaf.
Recently things changed.
The growing cannabis industry means a higher demand for professional marijuana business branding. Basically half of the U.S. legalized marijuana for medical and some for recreational use.
Demand for custom marijuana logos is growing as well.
Whether you want to get into marijuana business as an investor or you’re a designer conducting some visual research — I got some good news for you:
I’ve put together a selection of the best cannabis identities designed so far.
Marijuana Business Daily estimates that U.S. retail sales of legal cannabis products totaled $6.1 billion in 2017 and could rise to $13.7 billion by 2021.
That’s a lot of money to be make on legal weed, so you might want to start branding of your weed-related business in 2018.
Investing in cannabis brands
I’m not going to talk about dispensary logos or their branding, but rather about logos of brands that offer things like: pre-rolled joints, THC and CBD oils, edibles, vape-pens, skin-care and other cannabis-related products.
If you consider investing in cannabis-related startups in 2018 — I’ve put together a list of 7 best weed logo and packaging examples for your inspiration.
So whether you smoke pot or not, the market cap is huge and demand for cannabis will only rise in 2018 and upcoming years. Take advantage.
Marijuana businesses never felt the need to have professional branding — up until now — as the industry has become more mainstream due to the legalization of the drug.
By professional branding I mean a custom logo design that cost more than $50 and actually captures your brand essence in a simple, memorable and distinctive way.
The process of passing over a bag with a handshake has been replaced, so the companies need a way to reach wider audiences to both sell as well as fully explain the industry to those who may remain skeptical.
Growing marijuana industry needs proper branding to reach new customers.
This once criminal activity is now considered as a mainstream and legitimate business. And every business must invest in brand identity.
And where weed is not legalized yet, it will surely be — sooner or later.
Branding of a marijuana business
Various marijuana-based markets keep emerging, such as those within the health care and leisure markets.
But just like any other company, these marijuana business owners need to have a firm grasp of their branding and improve on their public image in order to succeed for the long-term.
Part of the effort is focused on making cannabis products more respectable and acceptable, and moving on from the traditional stoner image.
Design agencies and freelancers are being called in to create brand identities for all manner of cannabis products.
Branding a marijuana-based business is tricky, especially since you also need to overcome the social stigma that is associated with the product.
Cannabis leaf in marijuana logos
Most marijuana logos have some sort of variation of the green cannabis leaf. It is an immediately-identifiable visual symbol that tells you what you’re getting yourself into.
However, weed has an image problem. There’s to many logos that use the cannabis leaf symbol. It’s like making each barber shop look the same — red and white stripes.
While this is the most recognizable icon of marijuana, business owners need to set themselves apart from their competitors.
In order to do this, they have to find a unique and creative logo that is different from their competitors but still recognizable and relatable to their customers.
I mean, I get the plant is green and its leaves have 7 points, but that does not mean that’s what the logo for your marijuana-infused artisanal coffee beans should be.
Need a logo designed for your cannabis business?
Check these stunning cannabis logo designs for your inspiration.
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