Logo Sketches Of Famous Brands
Have you ever wondered what are the rough logo sketches behind famous brands? You might be surprised by how these iconic logos began.
Sketching is where the science — which is everything we’ve learnt during the brand strategy — meets the art.
In this phase, thoughts and feelings take form.
Sketching is intuitive exploration of conceptual design solutions.
Some designers use a napkin to sketch, some use a sketchbook and the others start right away with the computer.
During the design process I sketch my logo ideas by hand — using pencils, pens, china markers or paint brushes and often correction fluid, rulers and compasses.
Sketching logos on paper or tracing paper is the way that works best for me. Sometimes tearing these concepts or cutting it with scissors.
Ultimately it’s all about the idea, right?
1. I Love NY
The I love NY logo was designed in 1977 by a famous American designer Milton Glaser.
Milton Glaser came up with the I Love NY logo by doodling in a taxi cab.
The heart is placed there to represent the word “love”.
In the early 1970′ New York was near bankruptcy, things were not looking good and the city needed money, and a great way to make money it was through tourism advertising.
An advertising company came up with the slogan “I love New York” which they would later build an entire advertising campaign on.
Next, Milton Glaser was hired and he came up with a logo that would be used in the campaign, he explains in an interview.
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