The 5 Types of Logos & When To Use Them

There are many different types of logos — a logo might be just a name set in a chosen typeface or a mark or both.

A logo can take form of almost infinite variety of shapes and personalities — from literal through symbolic, from word-driven to image-driven.

They’re all a combination of typography and images, and each type of logo gives your brand a different look & feel.

And since your logo is the first thing your audience will see — you want to get it right.

Which type of logo is best for a particular company?

Each type of logo design has its advantages and disadvantages.

In this article, I will explain the difference between logo designs on the example of some of the famous brands.

Before you decide on pursuing a particular design direction, check the pros and cons of different types of logo designs.

In general, all logos can be assigned to the 5 basic categories:

The 5 Types of Logos:

1. Wordmarks
   Word mark (aka logotype) is a freestanding acronym, company name, or product name that has been designed to convey a brand attribute or positioning.
2. Letterforms
   A unique design using one or more letterforms that act as a mnemonic device for a company name
3. Emblems
   A mark in which the company name is inextricably connected to a pictorial element
4. Pictorial marks
   An immediately recognizable literal image that has been simplified and stylized
5. Abstract marks
   A symbol that conveys a big idea, and often embodies strategic ambiguity

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This is excerpt of the article originally published on my blog.