Top 10 Brand Strategy Books To Read in 2022
Looking for a book that will help you with your brand strategy development? Check out my list of 10 best brand strategy books in 2022.
Having an effective brand strategy plays a huge role in growing your business since it sums up why your business exists.
However, it is not that easy to come up with a strategy that will guarantee you a great result, especially if you’re just starting in the business industry.
What are the best books to read about brand strategy?
Fortunately, there are a lot of great resources online which can guide you in creating your brand strategy approach — and that includes books.
Books about brand strategy are an excellent way for every brand owner to learn everything from the experts.
That’s why in this article, I created a list of best brand strategy books to read in 2022.
I described each of them in a way that you can understand every book’s purpose and how important for them to be in your collection.
I guaranteed that you’ll learn everything that you need to know including the importance of brand strategy, its definition, and examples.
You’ll also learn how to develop a brand strategy that is applicable to your needs and will generate amazing results for your business.
If you’re curious about the types of brand strategies, check out my other article where I featured the different types of brand strategies.
So without further ado, let’s jump in with my list of the 10 best brand strategy books every entrepreneur needs.
Please note: as an Amazon Associate I earn from qualifying purchases, at no extra cost to you.
10 Best Brand Strategy Books in 2022
- The Brand Gap
- Building A StoryBrand
- Branding In Five & A Half Steps
- Purple Cow
- Creative Strategy
- Start With Why
- How Brands Grow
- Fusion
- Positioning
- Dim Sum Strategy
PS. If you’re interested, you can also check out my other article where I featured the best branding books.
1. The Brand Gap by Marty Neumeier
As the first thing on my list, I’m including a book by one of the most famous branding experts and authors, Marty Neumeier.
Bridge the gap between brand strategy and customer experience.
The Brand Gap by Neumeier is the first book to present a unified theory of brand-building among all the brand strategy books available online.
By reading his book, you’ll be able to learn a lot of things, including how branding is changing the dynamics of competition.
He also tackled the importance of managing brands from the inside and the five essential disciplines of brand-building.
The Brand Gap will answer most of your questions about brand strategy, including the reasons why collaboration is the key to brand-building.
Marty Neumeier is a professional author who has written books about branding, design, innovation, and creativity, so rest assured that you’ll learn from an expert.
In fact, I used to have an interview with Marty on one of my podcasts where we talked about how to become a branding master.
The Brand Gap is a must-have book for you if you want to know how to create a brand strategy that connects with your customers.
Buy The Brand Gap by Marty Neumeier on Amazon
2. Building A StoryBrand by Don Miller
This book about brand strategy is written by Don Miller, who is a well-known American author, public speaker, and business owner.
Craft your brand story in a way that makes customers listen.
By reading his book, you’ll be able to learn how to improve the way you connect with your customers by using the power of storytelling.
Don Miller is also the CEO of StoryBrand, which is one of the most successful marketing companies today.
Building a StoryBrand is a tried-and-true answer to the problem that business owners experience when talking about their companies.
Donald discusses seven universal, strong narrative aspects in this book to show you how to communicate your brand’s story and captivate your potential consumers.
By creating a captivating story, you will let your consumers realize the key advantages of purchasing your goods, ideas, or services.
So if you want to know the importance of effective storytelling in brand strategy, then Building A StoryBrand is a great choice.
Buy Building A StoryBrand by Don Miller on Amazon
3. Branding In Five And A Half Steps by Michael Johnson
Another great brand strategy book on my list is by a British designer and an expert brand consultant, Michael Johnson.
A step-by-step visual guide for successful branding.
He is the owner of Johnson Banks, and in this book, he identified the five key steps in the process of creating an effective brand strategy.
According to the first chapter of this book, identifying the right question is the first step in the process of creating a brand.
Starting with the strapline, which gives the brand a narrative and a purpose, Johnson goes on to reveal the contributing factors required to build a successful brand.
This book analyzes every step of the development process required to build the simplest and most immediately attractive brands.
Branding In Five And A Half Steps comes with over 1,000 vibrant illustrations showing the world’s most successful corporate identities.
If you are also interested in how to define and design brands, just check out my interview with Michael on one of my podcasts.
Buy Branding In Five And A Half Steps by Michael Johnson on Amazon
4. Purple Cow by Seth Godin
This next book on my list may not be the latest compared to others, but it is one of the most classic books about brand strategy.
Transform your business by creating a truly remarkable product.
The Purple Cow is one of the best brand strategy development books written by a successful entrepreneur named Seth Godin.
As outlined in this book, Seth Godin has devised a method for promoting your brand that will be as effective in 2022 as it was in 2009.
Seth teaches you key marketing ideas by telling you stories about brands like Starbucks, JetBlue, and Apple.
Seth’s advice has never been more applicable to authors, marketers, advertisers, entrepreneurs, makers, product managers, and anybody else who has something to tell the world.
According to the book’s principles, businesses should focus on creating standout products and then marketing them to those consumers.
The Purple Cow is one of the best books about business strategy today, so if you’re looking for one, then this book by Seth Godin must be in your collection.
Buy Purple Cow by Seth Godin on Amazon
5. Creative Strategy by Douglas Davis
Since we’re talking about the best brand strategy books available, I also include “Creative Strategy,” written by Douglas Davis.
Learn how to gain new clients and grow relationship with existing ones.
Douglas Davis is an artist, critic, teacher, and writer, and in this book, he explains the importance of understanding the business language.
He also talked about the best brand strategy approach that you can apply to your business to attract new customers and make the old ones stay.
By reading the Creative Strategy book, you’ll be able to learn necessary things about branding that you’ll never learn in school.
Additionally, this book aims to teach you the business objectives and marketing decisions that drive your creative work.
It revolves around the topics of understanding client requests from a business perspective, building a strategic framework to inspire visual concepts, etc.
Since I personally interviewed David on my podcast, I am confident that this book will contribute a lot to your ability to have a one-of-a-kind brand strategy.
So if you’re looking for the best brand strategy book that will help you apply your creativity to your branding approach, then the Creative Strategy is for you.
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