Top 100 Best Style Guides of Famous Brands

A massive list of 100+ best style guides including brand books, manuals and other design standards to get inspired when creating your guidelines.

Looking for style guide examples to inspire your brand? — I’ve compiled an enormous list of some of the best brands and their style guides.

If you want to build recognition and differentiation, you need to pay close attention to how your brand assets are being used.

Branding is all about consistency and style guides are tools to help you achieve that.

Best brands stick in our brains because they are very consistent in the way they use their logo, fonts, colors and other visual assets.

When we see these logos, fonts and colors consistently over time and on different applications, they become instantly recognizable and bring a sense of reliability and security.

On the other hand, when use see logos, fonts and colors being used inconsistently, it devalues the brand in our eyes or outright confuses us.

Table of Contents:

1. What are style guides?
2. Why style guides are important?
3. Best style guide examples
4. Who creates a style guide?
5. What is included in a style guide?
6. How much does a style guide cost?
7. How to create a style guide?

PS. If you want to learn how to create a style guide — check out my YouTube video.

That’s why you need to establish a solid style guide to ensure proper use of your brand assets.

A good brand presence is defined by the repetition of the same logo, fonts, colors, and images used consistently across all communication.

Moreover, you will get everyone from internal teams to external clients on the same page, so that collectively you can build a strong brand presence.

1. What is a brand style guide?

A brand style guide, as the name suggests, is a guide that establishes rules for how a brand should be presented.

A style guide is a rulebook that specifies the look and feel of a brand.

It specifies on how to use the brand from both: graphic and language perspective.

These guidelines help graphic designers, marketers, web developers, and other creatives stay “on brand” in everything they create.

2. Why style guides are important?

A style guide improves communication by ensuring consistency both within a piece of communication, and across multiple applications.

In a nutshell, a style guide helps to ensure a great brand experience.

This simply means that no matter how, when or where a user experiences a brand, it always feels like the same one.

Target audience is experiencing the same underlying traits across every brand touch-point.

3. Best style guide examples

The best way to understand what a style guide is and what should be inside is by looking at some of the best style guide examples.

I’ve compiled a list of 100 famous brands and their style guides.

That way you can see some of the practices and use it as your inspiration for the next branding project.

100+ Best Brand Style Guides

1. Apple Identity Guidelines
2. Samsung Visual identity Guide
3. Cisco Brand Book
4. National Geographic Style Guide
5. Slack Brand Guidelines
6. NASA Graphics Manual
7. Twitter Brand Guidelines
8. Tesla Branding Manual
9. Deloitte Global Brand Guidelines
10. Dell Brand Identity Standards
11. XBOX Brand Guidelines
12. L’Oréal Graphic Guidelines
13. ASICS Brand Style Guide
14. Dell Brand Standards
15. IBM Developer Brand System Guidelines
16. Yale University Brand Guidelines
17. Peloton Commercial Marketing Guidelines
18. New Balance Brand Bible
19. Hyundai Identity Guidelines
20. GoDaddy Trademark Guidelines
21. Umbro Brand Standards Document
22. Adobe Corporate Brand Guide
23. Trip Advisor Branding Style Guide
24. Avast Brand & Logo Guidelines
25. Snapchat Brand Playbook
26. Pinterest Brand Guidelines
27. Jaguar Style Guide
28. Uber Brand System Quick Guide
29. UPS Brand Guidelines
30. TESCO Brand Toolkit & Guideline
31. Walmart Brand Guidelines
32. Mitsubishi Visual Identity Guideline
33. Kryptonite Brand Manual
34. The Emirates Logo Usage Guidelines
35. Aetna Logo Usage Guidelines
36. Xiaomi Visual Identity Guideline
37. Michelin Brand Usage
38. BMW Advertising Guidelines
39. Alaska Airlines Identity Style Guide
40. Target Brand Guidelines
41. Domino’s Brand Manual
42. British Rail Corporate Identity Manual
43. Sony Brand Identity Guidelines
44. Air Asia Style Guide
45. Yamaha Logo Usage Guideline
46. Formula 1 Brand Guidelines
47. Windows Logo Usage Guide
48. Honda Brand Design Style Guide
49. Santander Style Guidelines
50. ESPN Brand Identity Guide
51. Casio Logo Guide
52. Motorola Style Guide
53. Pfizer Brand Guidelines
54. American Express Communication Guide
55. Lyft Brand Manual
56. The North Face Brand Guide
57. Coca-Cola Identity Style Guide
58. Dropbox Brand Guidelines
59. Mercedes-Bens Brand Elements
60. Spotify Brand Style Guidelines
61. TEDx Branding Guidelines
62. Ford Brand Book
63. PayPal Corporate Master Brand Guidelines
64. Hard Rock Hotel Brand Identity Guidelines
65. FIAT Brand Book
66. Red Bull Style Guide
67. Jeep Brand Mark Guidelines
68. WWF Brand Guidelines
69. Kentucky Fried Chicken Style Guide
70. Volvo Brand Identity & Communication Guide
71. Alfa Romeo Brand Guidelines
72. Epson Design & Brand Standards
73. YMCA Graphic standards Guide
74. EA Sports Brand Guide
75. SpaceX Logo Style Guide
76. Pirelli Brand Book
77. Pepsi Brand Standard
78. Expedia Group Brand Guidelines
79. Smithsonian Museum Brand Book
80. FedEx Branding Guidelines
81. General Electric Brand Expression Guidelines
82. Skype Brand Book
83. BenQ Corporate Guidelines
84. Heineken Visual Identity Guidelines
85. AT&T Brand Identity System
86. Husqvarna Corporate Design Manual
87. Lenovo Visual Identity Guidelines
88. Lexus Logo Style Guide
89. Marks & Spencer Design Guidelines
90. Allianz Basic Brand Book
91. Volkswagen Corporate Design Manual
92. Puma Brand Style Guide
93. Starbucks Logo Guidelines
94. Mastercard Brandmark Guidelines
95. Sharp Identity Guidelines
96. Philips Brand Identity Guide
97. LG Brand Guidelines
98. HSBC Brand Basic Elements
99. Southwest Brand Style Guide
100. Microsoft Visual Identity Guidelines
101. Facebook Brand Assets Guide

Continue reading this article on my blog at: https://www.ebaqdesign.com/blog/style-guides

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