One3D 2024 Powers Up Swift 2024
For many Indians, the Maruti Suzuki Swift holds a cherished place in their automotive memories. Remember the first Swift? A delightful little hatchback, undeniably charming. Fast forward to 2024, and the Swift undergoes a metamorphosis — the design is now sleek, sporty, and undeniably captivating. It’s a revelation on wheels!
We’ve had the privilege of collaborating with Maruti Suzuki India Limited (MSIL) since 2017, crafting 3D experiences that bring their vehicles to life. Witnessing the Swift’s evolution has been an exhilarating ride, and the 2024 iteration is a true reflection of MSIL’s commitment to pushing boundaries.
The Pixel-Perfect Pursuit: Chasing Photorealism
At Eccentric, our obsession lies in crafting 3D visualizations that blur the line between reality and the digital realm. The new Swift’s configurator is a testament to this relentless pursuit. Our team meticulously sculpted a 3D model that captures every nuance of the Swift’s design, from the sharp shoulder lines that define its athletic stance to the intricate details that bring the interior to life.
One3D 2024: Revving Up the Visual Experience
Speaking of pushing boundaries, let’s introduce the powerhouse behind the stunning visuals — the One3D 2024. Think of it as a high-performance engine specifically designed to create breathtaking 3D experiences. The Swift became the first Indian car model to be showcased on this platform, and the results are nothing short of groundbreaking. The level of detail is mesmerizing — the way light interacts with the car’s paint, the textures that practically beg to be touched, and the lifelike shadows and reflections that create a captivating sense of depth. It’s a powerful showcase of this innovative technology.
The Maruti Suzuki Swift: A Legacy of Dynamism
Over the years, Maruti Suzuki has cultivated a strong brand identity for the Swift, positioning it as a car that’s youthful, energetic, and a thrill to drive. Reviews consistently praise the Swift’s agile handling and zippy performance, making it a favourite among driving enthusiasts and young professionals alike. This reputation for dynamism is precisely what we aimed to capture in the 3D configurator for the new Swift.
A Collaborative Symphony: Teamwork Makes the Dream Work
Delivering the Swift configurator alongside the car’s launch was a race against the clock, demanding seamless collaboration from our team. Through a well-orchestrated partnership, MSIL provided us with an invaluable treasure trove of information that proved instrumental in crafting the new Swift configurator. This included access to detailed manufacturing data, the very DNA of the car, which served as the foundation for our meticulously crafted 3D model. The data encompassed comprehensive specification documents, outlining every aspect of the Swift’s design with exceptional precision.
Colour Calibration: Capturing the Essence
Sharing MSIL’s obsession with accuracy, we ensure the colours appear as realistic as possible, we obtain physical swatches of the various car-paint colours and unique textures used in the car. We also calibrate the colours on a special colour-sensitive monitor to maintain consistency and realism, as the same colours may appear different on multiple screens and monitors.
Capturing the Spirit of Speed
The configurator’s racetrack environment (a shoutout to the Brand team for the right call!) subtly speaks volumes about the Swift’s sporty personality. It’s a visual cue that hints at the exhilarating performance that awaits you behind the wheel.
A Revved-Up Experience: Ignite Your Passion
Just like the Swift itself, the configurator experience is designed to set your pulse racing. From the moment you begin, a smooth loader and a captivating intro animation featuring the Swift in action set the stage for your journey of personalizing your dream car.
A Milestone in Collaboration
Developing a configurator like this isn’t a solo endeavour. A major contributor to the Swift’s success is our long-standing partnership with MSIL. Their unwavering dedication to quality, from sharing in-depth data to facilitating a comprehensive understanding of the car’s design, allowed us to recreate the Swift with stunning accuracy and invite users to connect with its essence on a virtual level.
Working on the Swift configurators has been a truly enriching journey. Witnessing the Swift evolve from a practical hatchback to a sporty stunner has been an inspiration. The new Swift configurator represents a significant milestone in collaboration. It showcases what we can achieve when we push technological boundaries alongside a brand like MSIL, who constantly strives for excellence.
Head over to the Maruti Suzuki website here and experience the thrill of the new Swift for yourself! It’s a story of evolution, collaboration, and setting new standards in the world of car configurators. We’re incredibly proud to be a part of this journey.
