Our journey with Vitara Brezza
The launch of Vitara Brezza in December 2017 marked the beginning of our partnership with one of India’s Largest Automotive Brands. It also marked the first instance of any Automotive Company in the World adopting Real-time 3D at scale. Maruti Suzuki leveraged the Real time 3D Visualization in form of a Configurator that allowed you to take an immersive walk-through of the Product, explore all the Variants and also customize it by previewing multiple combinations of Accessories.
Since then, we have got the Privilege to work with Maruti Suzuki to develop Real-time 3D Visualization of their entire range of vehicles, online and across Dealerships.
We have been working very hard to improve the Quality of Visuals on the Real-time 3D Experiences. And make it accessible by reducing Load time and increasing compatibility with Smartphones. With every new release and every month, we have worked on upgrading the Quality of Experience.
With the new facelift of Vitara Brezza launching, we are happy to roll out our latest advancements in terms of Graphical Quality and Performance. We have improved our anti- aliasing techniques, material textures, reflections, environment lighting, response time and load time optimization.
The experience can be accessed here: https://carconfigurator.marutisuzuki.com/
Here is the Visual Summary of the improvements made now, versus the version released in 2017:
