As the market leaders in Automotive Visualization and with plans to spread our wings to other industries very soon, we constantly keep looking for ways to make visualization easy for brands and accessible to their customers.
We see customers edging towards brands that offer superior buying experiences, with immersive content playing an important role in product exploration. With the increasing widespread of devices that support 3D and AR, users are starting to prefer these opposed to traditional media. A study conducted by Vertebrae found their respondents find AR 2.6 times more engaging than static 2D imagery and 2.1 times more engaging than video. 78% of respondents also said that they would rather interact with AR than watch a 30- sec video.
If we compare the ways in which products have been visualized till date, it is mostly through a set of images taken from different angles and videos
But every image has two sides, one that the customer can see and the other the customer cannot.
Even with video you are not in control of what you see.
But 3D doesn’t face the same limitation. Taking the ideal product exploration one step further, AR breaks the barrier between virtual and the real world, by placing the 3D object in context. Talk about the best of both worlds!
Up until now AR was accessible only through apps, and as such its reach was limited. But now with ARCore and ARKit it has become possible to access AR through the browser
What this means is that there is no barrier or an extra step of users downloading the app, to experience AR. Users will be able to experience AR directly from your website, up and front in their product exploration journey.
With the increasing use of AR in games and even social media, brands are leveraging their 3D assets to make the most out of it. The Global AR spending is set to be $49.2 Billion in 2020 and $161.1 Billion in 2022, while the market for Augmented reality in India is set to grow to $167.1 Billion in 2020 and up to $567.8 Billion in 2022, which suggests that soon, AR is not going to be an innovative technology but a basic norm. (NASSCOM)
We have been keenly developing our product to bridge the gap between makers, their products and their audiences, which has become important more so now. Which brings us to our announcement- The launch of India’s 1st Model Viewer for the web, our very own One 3D Model Viewer, that combines the best of 3D and AR (at Scale) to deliver the ultimate web experience.
One 3D Model Viewer is a rendering platform that uses motion tracking, camera scene capture, advanced scene processing, light estimation and display convenience capabilities of a device through ARCore /ARKit to render a 3D model in real-time, in a real world space leading to Augmented reality. With One 3D Model Viewer brands will be able to leverage their 3D assets to unlock its AR capabilities on Websites and Applications.
Why One 3D Model Viewer?
Our custom Viewer is created to easily facilitate integration of 3D models for Makers on their Websites & Apps. We are making embedding 3D as easy as embedding Images & Videos on a Website. This has potential to help Makers put the Products in Hands of the Customers and to give Customers a chance to see how the Product looks in their World!
One 3D Model Viewer’s capabilities allow the users to customize their product with colours, models/ variants, preset accessory packs or individual accessories and view their creation in AR! Product exploration is taken a step further with Explainer Annotations that appear while clicking on the relevant hotspots.
Until now, AR was largely app-driven and this has limited its reach. With 3D Viewers like One 3D Viewer making AR available on the Web, AR will get a much deserved Boost.
The first Automotive Product to be launched with One 3D Model Viewer, on Web AR is none other than Maruti Suzuki’s S-Cross. Have a look.
With this launch we are moving one step closer to our goal of enabling makers to ‘Show what they make’ by offering a simple process to deploy 3D and AR on the web.