The Dangers of Shiny Object Syndrome as an Entrepreneur

Cass Polzin
Echo Me Forward
Published in
3 min readFeb 9, 2021

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As an entrepreneur, it’s easy to get excited about all the opportunities in front of you. If you have a hard time finishing a project because you’re constantly distracted by new ideas, you may suffer from Shiny Object Syndrome (SOS).

What is Shiny Object Syndrome?

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Cass Polzin
Echo Me Forward

Gen Z Marketer Passionate About Communities