An Entrepreneur’s Guide to Cost-Effective Marketing

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As an entrepreneur, you have many decisions to make. How you spend your time and money at your company’s inception will impact the fate of your company in the future.

Marketing is an area where you have tough choices to make.

• Spend hundreds of dollars on ads or invest a few months of time and energy to grow an organic following?
• Develop consistent, high-quality content, or just publish whatever you can, whenever you can?

This article will explore cost-effective growth strategies, their benefits, and drawbacks, as well as, paid alternatives.

Use Social Media Efficiently

If you consistently create great social media content, you will begin to gain followers organically. This strategy will take longer than a paid advertising approach. However, it is an effective way to encourage followers who are more engaged and genuinely interested in your content.

Best Practices for Social Media

• Be consistent. Use a scheduling tool (Missinglettr and Buffer are great options) to optimize your time spent on social media and ensure you keep a consistent schedule.
• Engage regularly. Don’t publish a post and leave! Be sure to stay active…