10 Impressive Augmented Reality Stats From 2022
You’re more inclined to meet somebody that’s tried augmented reality (AR) before virtual reality (VR). The reason for this is simple: accessibility! Everybody owns a smart phone these days whereas special headsets are needed to experience VR. AR usage is growing exponentially and we are on the cusp of more adoption with pending announcements from Apple and Magic Leap regarding their AR products.
Companies like echo3D are preparing for the rapid growth by optimizing their cloud services for 3D asset management. Optimization and fast-loading experiences will be required to enhance the AR user experience, which is why echo3D’s backend-in-a-box is the ideal choice. If you’re not fully convinced, check out these 10 impressive statistics on AR.
Click on this link https://go.echo3d.co/CWqK or scan this QR code to see something in AR!
1. By the end of 2022, there will be about 3.5 billion AR users. This is easily over 25% of the global population. Nearly everyone has a cell phone now which makes AR highly accessible. Modern AR experiences can be lightweight and quick thanks to cloud technologies like echo3D.
2. Marketing campaigns with AR components have an average user time of 75 seconds. Considering that TV and radio have only a 2.5 second retention time, AR is in the lead! Not only is the technology captivating, it also contains some elements of storytelling or game design which are designed to engage users.
3. The biggest age group is users between 16–24. Consider that when you’re building your next AR experience or thinking of marketing strategies! This is considered Gen Z which are possibly the most mobile-heavy generation so far.
4. On average 80% of students are more likely to choose a class that uses AR over one that doesn’t. Repetition and predictability can dull the students enthusiasm to learn. Immersive learning adds an engaging twist while also statistically holding the attention of their users better and longer.
5. 63% of online shoppers use AR features to enhance their shopping experience. AR for shopping can be a useful tool to understand scale, size, color and placement. This also helps reduce returns and increaes revenue.
6. 70% of consumers believe AR can help them learn new skills, especially in the work place. 3D technology is the closest thing to hands-on learning that exists. AR combines 3D technology with reality which is much more realistic than reading instructions from a book or being engaged through 2D marketing materials.
7. 73% of AR users say they are content with the AR experience. AR is a complete experience that can sometimes allow interaction if the experience calls for it. It is also complete on its own as a 3D tool.
8. Companies using AR have a 40% higher conversion than without. AR bridges the gap between expectations and reality while raising retention and captivating users attentions spans longer than 2D media.
9. Facebook acquired 11 AR/VR companies including Oculus, Surreal Vision, Pebbles, Scape Technologies and more. Who will be next? 👀
10. 67% of media planners and buyers want to do more with AR ads which is great news for AR development studios! Given the spectacular track record or AR, they would be wise to do so!
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echo3D (www.echo3D.com; Techstars 19’) is a cloud platform for 3D asset management that provides tools and cloud infrastructure to help developers quickly build and deploy 3D/AR/VR games, apps, and content.
