5 Impressive Facts about the Augmented and Virtual Reality Market for 2024

echo3D
echo3D
Published in
2 min readMar 5, 2024
© Image by pikisuperstar on Freepik

2024 is going to be an exiciting year for the augmented reality, virtual reality, and extended reality market. Early indicators already suggest that this is going to be a year with massive increase in both investments and user adoption in the AR/VR/XR market. Here as some impressive facts of which the team at echo3D is taking note:

1. “Shipments of AR/VR headsets are expected to grow 46.4%.”

  • Thanks to a the extended availability of Meta’s Quest 3 and the introduction of Apple’s Vision Pro.

Source: IDC

2. “Over 50% of enterprises are planning to boost their investments in AR/VR/XR…”

  • Primarily across three themes: Data visualization (smart city layout, network optimization, and product placement), remote collaboration (employee training, virtual events, and field service management), and digital payments (virtual store and banking lounge).

Source: Avasant

3. “Manufacturing, healthcare, and retail are at the forefront of AR/VR/XR adoption”

  • Growing demand for industrial metaverse, enhanced customer engagement, and immersive data visualizations and for enhancing user interactivity with personalized avatars from generative AI.

Avasant

© Image by Freepik

4. “ Workforce development and training, marketing and advertising, and healthcare and medical device industries are all expected to see significant growth in immersive technology over the next 12 months“

  • Workforce development and training was the sector most changed by immersive technology since the outbreak of the pandemic.

Perkins Coie

5. “Spending on XR hardware, software, and services… is on its way to $45.6 billion by 2025”

  • And those numbers exclude the spending related to mobile devices such as smartphones and tablets that companies may deploy to get started
    with AR.

IDC

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echo3D (www.echo3D.com) is a 3D asset management for developers & companies to store, secure, and share 3D content in real-time across organizations.

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