The echoAR team is excited about the new announcements coming out of the Snap Partner Summit and their implications on the AR/3D developer community:
- 170+ million DAILY users engaging with AR in Snapchat
- Snapchat shared their world scale point cloud — joining the global efforts of top companies like Google, Niantic, and more to build a digital copy of the world.
- Snapchat Originals is a de facto mobile-first OTT service by
Snap Inc. — Quibi watch out!
- Snapchat is following one of TikTok’s best UX decisions and integrates music/sounds/audio into snaps.
- CameraKit by Snapchat is allowing you to easily add an AR camera into YOUR APP. This will drive more users to camera-first AR-first apps.
- Similar to Facebook’s introduction of 2D avatar to their platform, Snapchat is now adding 3D avatars to mobile games. 3D avatars for the win!
- Snap Minis brings other apps into Snapchat and allows users to stay in app while using third-party services and interacting with friends in AR.
Some final thoughts
With Camera Kit and Snap Minis, augmented reality can be a part of every app and integrate with any mobile use case. This is HUGE. AR/3D/Camera-first design is here for social and now for every other use case.
echo3D (www.echo3D.co; Techstars 19’) is a cloud platform for 3D/AR/VR that provides tools and network infrastructure to help developers & companies quickly build and deploy 3D apps, games, and content.
