Interest tagging on Facebook

Bart Walczak
Mar 7 · 1 min read

In our data deep-dive we analysed whether adding interest tags to organic posts on Facebook creates more traffic and higher click-through rates. We found that, contrary to what one might expect, adding interest tags has no effect on traffic and does not increase click-through rates, regardless of the quality of the tags. Social media users who are trying to reach a specific section of their followers should instead focus on posting their best content at the optimal time to their entire audience.



Echobox Insights

Echobox Insights showcases what we have learned about AI, social media and journalism in the digital age by building the first artificial intelligence that understands the meaning of content. Find out more about Echobox at www.echobox.com.

Bart Walczak

Written by

Social Media Manager at Echobox

Echobox Insights

Echobox Insights showcases what we have learned about AI, social media and journalism in the digital age by building the first artificial intelligence that understands the meaning of content. Find out more about Echobox at www.echobox.com.