Echovo Launches LinkedIn with automated link shortening and click tracking
(Denver, Colorado) — Echovo officially launched LinkedIn as its third social channel for driving engagement around enterprise, nonprofit and team based social content sharing. In addition, Echovo now automatically shortens links so you can track clicks and traffic from social media to your website or online content.
“Our goal is to drive value for our clients by massively increasing engagement with their team members and branded content,” said Michael Price, President and CEO. “Not only do our clients love Echovo, but their employees, volunteers and partners do too because it’s so easy to share.”
LinkedIn is the third social network to be offered by Echovo following Twitter and Facebook. LinkedIn is critical to professionals and organizations for networking, selling, recruiting and connecting with the right audiences.
Echovo’s innovative platform makes it easy for large, complex teams to create content for thousands of people, and it’s even easier for team members to share that content. Innovations like the EchoStorm push messages from the organization and its thought leaders further and faster through social networks.
Sharing with LinkedIn
Sharing in LinkedIn is just like it is with Twitter and Facebook, but with some minor differences:
- Original Content — Create content that team members can share as original posts on their timelines.
- EchoStorm — When creating content, simply select a LinkedIn company page as the leader for content. Once the company shares the content, team members will be asked to share the company’s post on their personal timelines. Employees have the option to add a comment when posting.
Link Shortening and Click Tracking
Echovo now provides automated link shortening and click tracking. Every time a team member shares content embedded with a link, a unique shortened link is created specifically for that share.
Pro Tip: Adding link to social content can more than double engagement results.
With this new feature, organizations can:
- Track clicks and see what content drives the most engagement.
- Integrate Echovo with website analytics.
- Understand what social channels are driving traffic to their content and websites.
- Integrate Echovo with the sales cycle to track conversions.
- See which team members have the highest engagement rates.
Echo Any Tweet
Echovo is rapidly delivering new, innovative ways to share content as a team. The launch of LinkedIn was directly on the heels of the “Echo Any Tweet” feature release, which made it possible to import any public tweet from Twitter and start an EchoStorm. This has great value for supporting third party messaging and thought leadership.
Echovo has plans for even more significant innovations that will shape the industry and solve more challenges faced by its clients.
Anyone can try Echovo for free by signing up at www.echovo.com.
For more information, for a demo or to discuss pro plans, please contact us at info@echovo.com.
