9 beta features only available on Agency TikTok ad accounts
9 beta features that make TikTok agency account more powerful
What is the beta feature
Beta features are the new features for a select group of users to test before they are released for everyone.
Agency TikTok ad accounts and benefits to being a beta tester
Agency TikTok ad accounts is an account type where TikTok authorizes a media advertising company (ex: Ecomdy Media is an official TikTok Agency) to act as a representative to create ad accounts and support individuals or businesses wishing to run TikTok ads. You can read more about types of TikTok ad accounts here.
There are many benefits to being a beta tester, the biggest benefit is that you get access to new technology earlier than your competitors, increasing your competitiveness for your business.
Here is the list of beta features only available on Agency TikTok ad accounts
1. Campaign Budget Optimization (CBO)
Campaign Budget Optimization (CBO) is a feature that allows you to optimize your budget at the campaign level instead of the ad group. This feature will let you apply a single set of budget optimizations to all the ad groups that belong to your campaign rather than setting them up individually.
To create a campaign using Campaign Budget Optimization, you will need to set up your campaign within the following parameters:
- Advertising Objective: App Installs (Non-AEO), Conversions (oCPM)
- Bid Strategy: Lowest Cost
- Billing Event: oCPM
- Delivery Type: Standard
- Dedicated Campaigns: iOS 14 Dedicated Campaigns are not supported
- Split Test: Not supported
You can learn more about this feature here.
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
2. Targeting Recommendation
About Targeting Recommendation:
Targeting Recommendation is a feature on TikTok Ads Manager that lets you identify relevant audiences for your ads. When you are setting up your ad group’s targeting, it will provide you with a collection of recommended Interest & Behavior categories from the audience most likely to contribute to your campaign’s advertising objective.
How Targeting Recommendation works
TikTok Ads Manager will analyze the performance of similar ad groups from similar advertisers along with the performance of existing ad groups in the same account, which will be included and analyzed. Based on the analysis, it will recommend a list of Interest & Behavior categories of the audience most likely to convert.
You can learn more about this feature here.
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
3. DMP Audience (Custom/ LAL Audience)
About Custom Audiences
Custom Audiences is an ad targeting option that lets you find people who already know or have engaged with your business.
This type of targeting is a powerful tool for re-marketing, reaching possible repeat customers, increasing your following, increasing app engagement
A minimum audience size of 1,000 is required to target Custom Audiences in an ad group.
You can learn more about this feature here
About Lookalike Audience
Lookalike Audience can help you find audience groups that share commonalities with your existing customers. It could help you find audiences that are interested in your product and expand your audience range.
How Lookalike Audience Works
The model will use algorithms to study the attributes of the custom audience you create. For example, we will analyze attributes of the users from the Custom Audience type you selected, such as demographics, location, operating system, interests, etc. Then, we will look for other users and groups who share similar attributes.
The accuracy of the user list produced by the model is based on the audience you provide us. To ensure the model runs efficiently, we recommend a size of 10,000 people for your source audience. You must ensure that the list and attributes you provide are correct.
Another factor the model considers is which option you select for Audience Size, either Specific, Balanced, or Broad. The more specific the audience size, the more similar an audience the model will look for.
Lookalike Audiences Application
You can use Lookalike Audience throughout the different phases of the Ad Group delivery.
Cold start: During this phase, Lookalike Audience can shorten the exploration time and help the algorithms learn more quickly which group of users will be interested in your ads, and the product you are promoting, helping you obtain conversions faster.
Mature delivery phase: When your delivery curve is at its peak and has reached a satisfactory number of conversions, you can use Lookalike Audience to expand your audience further and maximize your ROI.
Decline phase: When your Ad Group delivery is in decline, you can use Lookalike Audience to extend the life cycle of your delivery.
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
4. Deeplinking
A deeplink is a URL that points to a specific location on a website or app such as a product page, a form, or another important page that an advertiser chooses. For TikTok app advertising, deeplinks directly send users from the TikTok ad click to specific content inside the advertiser’s App for users who already have it downloaded.
Deeplinking provides many benefits for app marketers including:
- Optimized User Experience: Shorten the user’s journey to find important parts of your app like a product page or other action-oriented pages.
- Improved Retention & Engagement: Deeplinking can promote usage of an app for those users who have it downloaded by reengaging and sending them to new, interesting content that they haven’t previously seen.
- Strengthen your Marketing: Retarget & upsell your existing customers to improve ROI.
How Deeplinking Works
- Deeplink is implemented as the click event
- The ad gets clicked
- If advertiser app is installed, user gets redirected (via the deeplink) to a specific content page within an app
- If advertiser app is not installed, user gets redirected to an AppStore to install the app. After the user installs the app, the user then gets redirected to a specific content page within the app, as specified by the deeplink. This is known as deferred deeplinking.
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
5. Reach and Frequency (R&F)
Compared to Auction ads where ad delivery will be determined by a variety of factors like your bid or bid strategy, Reach & Frequency is an ad Buying Type that allows you to schedule campaigns with predictable reach and controlled frequency at a set cost.
Currently, Reach & Frequency supports the following Advertising Objectives: Reach, Video Views, and Traffic.
When creating a Reach & Frequency campaign three Ad Group selections will be used to predict the outcome and total cost.
- Targeting: This will determine the audience size that you may reach.
- Schedule: This will define when your ads will be delivered.
- Reservation and purchase method: This will allow you to control your budget, impressions, reach, or percentage of the audience reached.
Once you enter these selections at the Ad Group level, the system will use these inputs to predict the estimated Reach, Impressions, Cost per Mille (CPM), Frequency, and Budget for the Ad Group.
You can learn more about this feature here.
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
6. R&F Campaign Forcaster
On TikTok Ads Manager, the Reach & Frequency Buying Type allows you to schedule campaigns with predictable reach and controlled frequency at a set cost according to the parameters you set, including advertising objective, targeting, reservation, and purchase method, and schedule.
To help you evaluate how these factors impact Reach & Frequency campaign performance, we created the Campaign Forecaster. This tool allows you to quickly create different versions of Reach & Frequency campaigns and compare metrics like:
- Budget
- CPM
- Estimated Reach
- Frequency Per Person
- Spend Per Day
The Campaign Forecaster will let you:
- Draft and compare different versions of Reach & Frequency campaigns in a single place.
- Quickly export and share campaign drafts with decisions makers.
- Choose and reserve the plans that meet your requirements.
You can learn more about this feature here
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
7. App Retargeting
About app retargeting
Retargeting is an ad group setting that allows you to show your ads to people who have already installed your app on their mobile devices. It is a great way to re-engage your existing customers, improve their lifetime value, and increase your return on ad spend.
And unlike using an App Activity audience which can only target users that can be attributed to your TikTok ads, retargeting allows you to reach everyone who uses your app on TikTok, BuzzVideo, TopBuzz, and BaBe.
You can learn more about this feature here.
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
8. Dynamic Showcase Ads
How to Create Dynamic Showcase Ads
There are five main steps required to create Dynamic Showcase Ads:
- Create a catalog on TikTok Ads Manager.
- Upload products to your catalog.
- Generate videos for the products in your catalog.
- Integrate events between your catalog and measurement partner or TikTok Pixel.
- Publish a campaign using the products in your catalog.
You can find out step by step details here
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
9. Collection Ads
Collection Ads is an ad format that enables people to seamlessly find, discover and browse products in a full-screen mobile experience. When you publish Collection Ads, you will create an ad that leads to an Instant Gallery Page — where people can explore a curated collection of your products.
By attracting your customer’s attention and then letting them explore your products in a fast-loading instant experience, Collection Ads can help drive product discovery and action.
You can find out step by step details here
If you’re interested in testing this feature, please contact us to whitelist your TikTok ad account.
So you have a better understanding of the benefits of a TikTok Agency account now. We are always here and ready to accompany you to conquer TikTok Ad!
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