A Solution to Reach Potential Customers With TikTok Lead Ads
This is a solution directly from TikTok, built into TikTok Ads Manager, TikTok lead ads (Lead Generation) will help businesses easily connect with their potential customers.
When businesses participate in advertising on TikTok, they always want to find the best solution to reach potential customers and improve conversion rates. Understanding that, on May 18, 2021, TikTok — the world’s leading video platform officially introduced Tiktok Lead Generation — Solution to Attract Potential Customers. The new ‘Lead Generation’ ad format allows advertisers to collect user data directly from their in-stream ads. To learn more about TikTok lead ads, follow up Ecomdy Media’s article below.
What is TikTok Lead ads (TikTok lead generation)?
TikTok Lead ads is one type of objective from TikTok ads manager that allows your customers to share their contact information directly on TikTok. When you choose TikTok Lead ads, you can run TikTok infeed ads that is connected with Instant Form.
TikTok Lead ads start by making it easy to fill in a form and provide user information (example: name, email, phone) to show their interest in your products or services they are interacting with. Moreover, the information that users provide can be automatically filled in for an efficient experience between users and sellers.
You can also customize your account’s title and image on your form, as well as the available list questions.
When a user fills out your TikTok lead ads form, the information is then stored on TikTok. You can download it or integrate it directly into your CRM. By collecting this extra data from users directly, TikTok is providing another way for brands to build their own audience database. Plus, by capturing information about viewers who’ve interacted with your ads, you can more accurately build audience personality groups to target your broader ad and drive your content for future campaigns.
This must be an important advertising addition of TikTok in the context that more and more businesses need a number of potential customers to take care of and sell directly.
Benefits of TikTok lead ads
TikTok Lead Generation is a good solution for business that is looking to connect and learn about their potential customers.
- Customize your instant form: You can customize the questionnaires you want to ask your target audience. This allows you to collect the information that is important to your business objectives.
- Built for mobile: TikTok Lead Generation objective allows your potential customers to learn about your brand and answer your questions directly rather than waiting for a landing page.
- Focused ad delivery: Lookalike and Custom Audiences to target high intent users
- Retail: Create a form where your potential users can sign up for your loyalty program.
- Pre-populated fields: When creating a form, you can choose certain fields that can be pre-populated with the basic information of TikTok users. This is a simple feature that makes it easier for your potential users to share their information.
- Recommended industries and use cases: TikTok Lead ads objective is a big solution for sellers who are looking to connect with people that are interested in their products.
- Entertainment: Boost new releases, attract sign-ups for free or trial subscriptions and drive ticket pre-sales for new releases or live events.
How to Set Up Lead Generation from TikTok ads manager
Step 1: Setup Lead Generation at the Campaign, Ad Group and Ad level
- Campaign: Select Lead Generation > click Continue
- Ad Group: Adjust Placement, Targeting and Bidding & Optimization
- Ad: Enter name > Add your media > Enter your Ad Details > select an Instant Form > Add any third party tracking links > Click Submit
Step 2: Build an Instant Form
- Click Create > choose an Advanced Form or a Classic Form > click Settings and choose the Form Language > click Content to customize your form.
Step 3: Access leads data
There are 2 ways to do this:
- Access leads data on TikTok Ads Manager: Go to Assets > Creative > Instant Forms list > click Download Lead Data.
- Integrate leads data with a Customer Relationship Management (CRM) tool
To learn more about TikTok ads strategy — Three ways to scale up TikTok ads effectively and safely, you can access this link to boost your sales.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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