Boost your sales with TikTok Infeed ads
What TikTok infeed ads are and how it works when using TikTok ads video, Ecomdy Media will explain more in the following article.
Whether accidentally or intentionally, the appearance of small ads while surfing social networks (TikTok, Facebook, Youtube) makes users feel uncomfortable. Annoyance increases when the ads appear too often or with high frequency. TikTok Ads videos gradually disrupt viewers’ feelings for the content, making them an uncomfortable experience and gradually wanting to “skip” the ad.
TikTok has an ad type called TikTok infeed ads to solve this psychological truth. This is a format that meets the needs of the brand’s product promotion and “follows” the audience's tastes (UGC videos). In detail what TikTok infeed ads are and how it works, Ecomdy Media will explain more in the following article.
Ads that interrupt users' viewing experience when there are no TikTok infeed ads.
From consumers' perspective, the trend of anti-advertising is becoming stronger and stronger. An eMarketer survey report asked: What kind of digital advertising bothers Internet users? The answer is clear that 66.7% of people choose video ads with sound that play automatically, 55% for ads without sound, and only 10% feel no discomfort.
The primary purpose of digital advertising is to use algorithms to analyze behavior, psychology, habits, follow the footprints of Internet users, thereby recommending them brands and solutions that match their needs. Quickly. However, if users find them annoying, disrupting their Internet experience, then is advertising effective? So TikTok infeed ads will help you with that.
What are TikTok in-feed ads?
TikTok has come up with a workaround for this problem. TikTok always reminds brands as “Don’t Make Ads — Make TikTok”. TikTok encourages brands to make ads in a natural, exciting way, like the nature of the platform. Because TikTok is a world of creativity, if your video doesn’t match the user’s content tastes, they will “scroll” through it as quickly as possible.
TikTok Infeed ads are videos displayed on the user's For You Page. This is similar to Instagram story ads, displayed on full screen and allowing users to skip. It is available for purchase directly through TikTok Busines Ads and can be used for various TikTok ads objectives. CTA button can be used to drive traffic to the external websites, landing pages, app downloads, or to your TikTok Business Account. Edit your TikTok advertising video to work vertically and keep the safe zones to ensure that none of your key visual elements are blocked.
There are two types of TikTok Infeed ads: In Feed Diversion Ads and Infeed Spark Ads.
- In Feed Diversion Ads: is a solution to help increase visits to the website, landing page including impressions, clicks, CTR, total views (over 3 seconds, 10 seconds, and watch to the end of average video runtime), video engagement. (like, share, comment).
- Infeed Spark Ads: used when the purpose of the ad is to increase video views and interactions right on the platform.
Things to keep in mind when running TikTok infeed ads
Ecomdy’s customers often use TikTok infeed diversion ads. This article will highlight this type of TikTok infeed ads. If you want, you can read TikTok spark ads later to understand it fully.
✦ Dimension:
- Vertical (recommended): 9:16, ≥540*960px
- Horizontal: 16:9, ≥960*540px
- Square: 1:1, ≥640*640px
- Format: .mp4, .mov, .mpeg, .3gp .avi
- Duration: 5–60s, recommend 21–34s.
- File Size: ≤500 MB
- Bitrate: ≥516 kbps
✦ Note:
- The video should be high resolution, not stretched or compressed.
- No watermarks (including the TikTok watermark) are allowed in the creatives.
- If a well-known person is featured in the creative (celebrity, influencer, etc), the advertisers must provide proof of endorsement, related authorization, or related third-party reports.
- If used, the client is responsible for obtaining appropriate licensing rights for fonts, emojis, and creative tools.
- All video creatives must have sound.
- “#” or “{ }” cannot be used in ad captions.
- These ads do not support any link in the ad captions.
Case study on TikTok infeed ads
Big brands like Nike, Danette, Maybelline, Clean & Clear, Oppo, and Rexona have created TikTok ads videos to promote their products. Let’s take a look at some successful case studies below:
✦ Maybelline
- Goal: Capture the attention of a young female audience
- Product advertised: Volume Express Hypercurl Mascara
- Influencer: Reiko
- Video topic: Mascara Boyfriend
- Ad type: TikTok Infeed ads
- Results: 48,700 likes, 2,907 comments, and 709 shares within 1 day.
✦ ShineOn
- Target: Broad target, over 25+
- Product advertised: Jewels
- Video type: UGC video (User- Generated Content ) and Unboxing review
- Ad type: TikTok Infeed ads
- Budget: $250 / each design
- Quantity: tested 10 different videos for 1 design
- Results: more than $30,239 of total sales
Now It’s your turn!
Hopefully, the helpful sharing of Ecomdy Media will help you better understand TikTok ads as well as TikTok infeed ads. I wish you a lot of good results for your next campaigns.
For more information about TikTok ads guidelines, you can access them here.
Last but not least, Ecomdy Media is providing TikTok agency accounts with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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