How to find the right TikTok ad bidding
TikTok ads bidding is a significant step to decide the deliverability of the TikTok ads campaign. This blog post will give you some suggestions to leg up on nailing your bidding for your TikTok ads strategy.
The general introduction of TikTok ads bidding
♦️ What are TikTok ads bidding
TikTok ads bid price is the price advertisers are willing to pay for actions such as click, conversion, or thousand impressions. The system will deliver your ads to get the desired outcome. Your bid, among other factors, represents the competitive level with competitors. It’s important to choose the optimal bidding strategy for the TikTok ads campaign.
Advertisers who conduct TikTok Ads, particularly TikTok ads Dropshipping or TikTok ads E-commerce, should pay more attention to bidding because it will help better navigate the world of TikTok ads as reach to target more easily.
♦️ How do TikTok ads bidding effects on TikTok ads campaign
Bidding is like an auction. With the same product, category or content, if advertisers set bid price differently, the campaign will be delivered differently. Whether the campaign will be distributed or not depends on the below formulas:
- If you bid higher than other competitors, then obviously, your ads will be in a better position to win the TikTok ads campaign, less likely to stop, and TikTok will prioritize delivering to target customers. So, setting a high bid price will help your TikTok ads spend more stably but not surely effective.
- If your bidding price for each interaction is low, that will lead to the fact that your TikTok ads will not be competitive enough to display on the TikTok ads platform and receive interactions compared to other ads.
- Moreover, the Bidding price depends a lot on CTR (click-through rate) and CVR (Conversion rate) - that means it also depends on the conversion and attractiveness of creatives.
♦️ Types of TikTok ads bidding
There are various types of bidding methods available that depend on your overall TikTok ads strategy and objectives. However, Ecomdy Media will inform you of four popular types of bidding methods.
- Cost per Mille/Thousand Impressions (CPM): This means your bid is the price you are willing to pay for one thousand impressions. The system will deliver your ads to get the most exposure and reach as many customers as possible within your budget.
- Optimized Cost Per Mille/Thousand Impressions (oCPM): This means your bid represents the price you are willing to pay to create one thousand impressions, targeting users that are likely to complete a conversion event, become a lead, or install an app. (Note: oCPM is now the default bidding method for the Conversions and App Installs advertising objectives).
- Cost per Thousand Views (CPV): This means your bid is the price you are willing to pay for per one thousand 6-second or 2-second video views. The system will deliver your video to get as many views as possible within your budget.
- Cost per Click (CPC)This means your bid is the cost you are willing to pay per click. The system will deliver your ads to users who are most likely to click them at a close cost as your bidding price.
How to find the right TikTok ads bidding - TikTok ads strategy
Here’s what’s most important about this for you. After having optimized the product, content, and landing page, advertisers are completely able to test TikTok ads budget and bidding.
Based on the multiplying group ads, you can set different budgets and biddings and easily find suitable bidding. However, to have results, advertisers should spend more time testing various bid prices to find out the best one.
♦️ Methods to test TikTok ads bidding
- Increasing TikTok ads budget and bidding: Creating many ads groups with different budgets and bidding.
- Maintaining TikTok ads budget - increase or decrease the bidding: Creating many ads groups with the same budget but further bidding. First, advertisers need to determine the expected CPA and then set the bidding price fluctuating around at least 30% of the expected CPA.
- For example: If the desired bidding is $20, you can set different ads groups bidding such as $20, $30, $40 and then adjust the bidding according to the performance. This helps to find the best and lowest bidding.
♦️ Some experience in testing bidding
- At the very first time running TikTok ads, because there is not much data to optimize, the TikTok ads bidding proposed will not be accurate and will change during running TikTok ads.
- It is possible to increase bidding higher based on product margins. If the product has a high-profit margin, it is acceptable to have high bidding. This will help TikTok ads to be spent well.
- Bid price should not change too much, only change in case of TikTok ads not being spent or poor distribution due to low bid or ads group has passed the TikTok ads learning phase. It’s ok to change the bid around 10% compared to the origin bid.
- Advertisers should increase or decrease the TikTok ads bidding in the new TikTok ads campaign instead of adjusting the bid price in the current TikTok ads campaign.
The information Ecomdy Media provided above will help you to bid appropriately to optimize your campaign. Good luck!
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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