How to set TikTok ads targeting effectively
TikTok is the trending platform, and advertisers do not want to pass up the opportunity to reach potential customers. Follow up Ecomdy Media article for how to set TikTok ads targeting.
When it comes to social media trends, nothing is hotter than TikTok right now. TikTok is currently the new trending social network globally, with more than 1 billion users accessing each month. Business owners certainly do not want to pass up the opportunity to reach many potential customers on this social network. The following article, Ecomdy Media will guide you through simple and effective ways to set TikTok ads targeting for your right TikTok target audience.
Are TikTok ads effective for your business?
Despite being born late, compared to other forms of advertising such as Google ads, Instagram ads, or Facebook Ads, Tiktok ads are currently evaluated as the most potential advertising platform. Explore with Ecomdy Media the reasons why your business should run Tiktok ads right now.
Own a considerable number of users
They are the ones who catch up with new trends, and they also potential TikTok target audiences. At the same time, they have a modern lifestyle and buying style, especially like online shopping activities. Therefore, businesses only need a clear communication strategy to run TikTok ads and reach customers quickly.
Widespread and following the trend
TikTok ads are created from 5 seconds - 3 minutes videos, so it significantly impacts users. Videos often have attractive and impressive ideas that will make a trend to be widely spread. Moreover, TikTok ads targeting with a huge number of users; when implementing TikTok advertising campaigns, the influence of businesses is also likely to develop more widely, especially for products that belong to the needs of this TikTok target audience, such as fashion, travel, beauty, pets, etc.
Engage customers with creative content
Tiktok users can take advantage of their creativity with numerous different topics to communicate. Advertising on TikTok is the same; for businesses, if they have a TikTok target audience, they can reach customers by creating high-impact content and creating many trends. From there, your TikTok ads will become effective and bring a successful marketing campaign to your store.
Various ways of advertising
To run ads on the TikTok platform, you should know the types of TikTok ads allowed to display, so you have enough information to plan an effective media campaign. Here are four types of TikTok ad targeting.
Types of TikTok ads targeting you should know - TikTok ads targeting options
Advertising on TikTok gives you a variety of TikTok ad targeting options so you can find the exact TikTok target audience that will see your ads in the way you want. You also can choose your TikTok ads retargeting during ad group creation.
- Audience
Include Creating Lookalike or Custom Audience (Website Traffic, Engagement, Customer file, App Activity).
Exclude: Exclude Custom Audiences or Lookalike
2. Demographics
- Gender: Female, Male
- Age: 13–17, 18–24, 25–34, 35–44, 45–54, 55+
- Language: based on app language
3. Device - Operation System (OS) and Network
- Mobile Operation System: iOS, Android
- Network access: Wifi, 2G, 3G, 4G
- Carriers: based on mobile phone carriers
- Device Model: based on user's device model.
- Device Price: You can even aim for the device's value to be in the desired device price ranges from no limit to $1000+
- Operation System Version: iOS 10.0 or above, Android 4.0 or above.
4. Interests and Behaviors
Interests and Behaviors of users through their behavior on the application
- Interests
There are two types of Interest: Interest Categories and Additional Interest. With categories, you can use targets like Education, Travel, Beauty & Personal Care, Pets, Fashion & Accessories… to define the TikTok target audience. If you cannot find your user interest in the Interest Categories, let's try texting it into the search bar, and the system will return relevant goods.
By choosing interest tags on TikTok Business Manager based on personas or characteristics of your TikTok target audience, you can directly reach the most relevant audience for your business.
Ecomdy Media recommends applying multiple and specific Interest Categories to make sure you create a Balanced to Broad Audience. Similarly, selecting a 1st tier interest category will help the system explore ad delivery and find the most relevant Audience.
Reviewing the TikTok ads index by interests is an excellent method for getting insights about your audience and optimizing your ads. If you notice that a massive share of your conversions come from a particular user's interests, you have not selected previously used. Adding that Interest to your targeting can help your ad campaign reach more potential TikTok target audiences that convert!
- Behaviors
While Interest focuses on a user's long-term content consumption, behavior targeting focuses on a user's interactions with your content. There are two types of behaviors:
Video-related Actions
The video-related actions that you can capture are limited to engagement (video completion, like, share, comment) with the organic video content in the past 7 or 15 days. Based on the TikTok target audience's recent behavior, users will be associated with video tags that provided as category options under behavior targeting for advertisers when creating TikTok ads.
1. Select desired user behavior: watched to end, liked, commented, or shared
2. Select a period: 7 days or 15 days.
3. Define what types of video they interact with
Creator Following Actions
You can target Audiences who follow certain types of Creators or ones who have viewed the homepage of certain kinds of Creators on TikTok.
1. Choose Add Behaviors: Creator Interactions
2. Select your desired interaction type.
3. Select audience categories.
5. Location Targeting
TikTok Ads offers specific locations, including countries, regions, states, provinces, metro area (beta), city (beta), and more. Some targeting options are not available in all countries. But when using the TikTok agency account from Ecomdy Media, you can target all locations that TikTok allows.
6. Custom Audience
Custom Audience: Like Facebook, TikTok can customize audiences like Add/Remove audiences; if you have Data, you can also create a "Custom Audience" by uploading a user's ID. Upload files need to have formats: CSV, bct, zip. Uploads need to be IDFA (Ads Identifier) or GAID (Google Android Advertising ID). Custom Audiences can be created from TikTok ads targeting audiences who have interacted with your content, have downloaded the mobile app, have visited the website, and have taken actions on the app or website.
Lookalike Audiences: Lookalike Audience can generate from Custom Audience. To attract more potential customers, you can create a lookalike audience based on your existing custom audience to help your ads reach similar people. Collaborate with people who are already interested in your business.
We hope the above information will help you in the process of running Tiktok ads with the best results. TikTok ads targeting, insights reporting, ad creation, and ad management tools, TikTok Ads provides a powerful yet easy-to-use platform to help brands and your businesses reach millions of customers and get many orders.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ads library
- Support TikTok ads documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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