Introducing TikTok Collection Ads — A Solution for E-commerce and Dropshipping Business
TikTok has introduced many advertising products to accommodate businesses' increasing demand, especially E-commerce and dropshipping. In this article, Ecomdy media will give an overview look about TikTok collection ads, a new kind of TikTok ads, highly recommend for E-commerce and dropshipping business.
What are TikTok collection ads?
Collection ads are a type of TikTok ads format that allows users to seamlessly find, discover and browse products in a full-mobile screen experience. In another way. TikTok collection ads let TikTok ads business dynamically showcase their products cards during the in-feed video ad. When you publish collection ads, your customers are led to an Instant Gallery Page and they can swipe your products collection or services without leaving TikTok app.
By grasping the attention of target customers and bringing them a fast-loading instant experience with your products, TikTok collection ads can help drive product discovery and action.
How TikTok collection ads work
When users click any interactive element of your ad, it will lead to an Instant Gallery Page, where you can browse a selected products collection.
Advertisers can handly pick the product to appear in the Instant Gallery Page or let the TikTok ads manager automatically display the most relevant products for each one.
From the Instant Gallery Page, users can select products and then access the website to complete the purchase process.
The benefit of TikTok collection ads
- Drive product discovery on mobile
Collection Ads combine the unique attributes of a TikTok ad (full screen, vertical, and sound on) with a fast-loading Instant Gallery Page and product recommendation algorithm — making it easier than ever for people to find and discover relevant products.
2. Publish ads featuring relevant products
Collection Ads give you the ability to deliver personalized product recommendations. This means that people will see different products in your Instant Gallery Page based on how relevant they are for each visitor.
This ability to dynamically promote products will help ensure the right people - see the right products - at the right time.
3. Create an immersive experience
Collection Ads provide a highly engaging and immersive experience. Because the entry point to the Instant Gallery Page is the entire in-feed video ad, your customers will never have to wait for a mobile landing page to load to begin their purchase journey.
How to create Tiktok collection ads on TikTok Ads Manager.
There are two main steps to create Collection Ads, including:
- Setting up your Catalog: When you create a Catalog on TikTok Ads Manager, you will be able to automatically import information about your products to your gallery. This is not required but highly recommended.
- Creating Collection Ads: This is the process of publishing the campaign and building your Instant Gallery Page.
Step1: Set up the campaign
- Login to TikTok Ads Manager and create a new campaign.
- At the Campaign level, select Traffic or Conversions as the Advertising Objective.
3. At the Ad Group level, make the following selections:
- Select Website as the Promotion Type, then choose a pixel and select an Optimization Event.
- Under Targeting and Demographics, choose the same Location as your catalog’s Targeting Location.
4. Then finish the remainder of your ad group’s options as needed.
5. Next, start to create your ads.
6. Under Ad Setup, select Use Recommended Combination as the Ad Format and select Collection Ads as the Attachment Experience.
7. Enter your Ad Details, including your video (which will lead people to your Instant Gallery Page), display name text, and profile image.
8. Click Create Instant Experience to open the Instant Gallery Page Editor and configure your Instant Gallery Page.
Step 2: Build an Instant Gallery Page
An Instant Gallery Page is a type of experience that allows people to view a list of your products directly on TikTok. The first step of building your gallery is adding your products to it — there are two ways to this:
- Select From Catalog: This will allow you to create a gallery from the products in your catalogs. We highly recommend importing your products from a catalog, this will enable you to dynamically display the order of your products based on how they rank for each visitor.
- Manually Add Products: Where you can enter the information about the products you want to promote directly on the Instant Gallery Page Editor.
Step 3: Publishing Collection Ads and ad review
Once you have created your Instant Gallery Page, you will need to publish your ads. You will do this by clicking Submit on the Ad module. This will trigger the ad review for your Collection Ads.
Unlike regular ads, each product that is featured in your gallery or in your catalog will go through the ads review process. You can check the product review result in your catalog or in the Instant Gallery Page Editor. Products that do not pass the ad review will not be displayed in your Collection Ads or on your Instant Gallery Page.
If you wish to update a product to make it in line with ad creative or industry policies, you will need to edit that product in your catalog or from your Instant Gallery Page (if you manually added the products).
Above is some common information about TikTok collection ads. If you want to need more support, let’s contact our team via our fan page.
Businesses, particularly E-commerce and dropshipping can access this link to learn about the TikTok shopping ad, another new feature of TikTok ads.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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