TikTok ads format, which types of E-Commerce business suitable for?
This post summarizes everything you need to know about TikTok ads format, including examples, and which types for your business.
What is TikTok?
TikTok is a social media platform for users to create and share their short entertained videos (maximum 3mins of video length). Tiktok is available on the huge store of effects, filters, audio so that the users could create and share the videos on their own.
On the For-You feed, the TikTok videos are displayed randomly based on your interests, location, content that you interacted with before. You don’t have to go to or follow a specific profile for watching the content as Facebook users did. With this opening reaching function, TikTok created millions of videos and viral trends with extremely big views all over the world.
Why TikTok ads?
By standing your ground that TikTok is a teenager’s platform, you are missing an important advertising channel. TikTok now has over 1 billion MAU (monthly active users) in July 2021. The 18–24 and 25–35 age users are having the upper hand over other ages.
If you are familiar with Facebook ads, exploring TikTok ads is quite easy for you. Via this post, Ecomdy Media updates you with more information about the TikTok ads platform, TikTok ads format, TikTok ads specs, TikTok ads best practices… We hope that will motivate you to try TikTok ad immediately.
5 types of TikTok ads format - How do TikTok ads work
- TikTok Brand Takeover ads
TikTok Brand Takeover ads are a premium TikTok ads format. When the app is opened, video ads will display full screen with 3–5s ads for video and 3s for image ads without the soundtrack. The audiences can not like, comment, share in this ad format.
Every user can see the Brand Takeover ads once a day, so the ad format is very effective and the user will not be confused among the ads from other brands. That’s the reason why the cost is quite big for small businesses.
The POD, Dropshipping sellers are suitable with the TikTok In-feed ads represented at the end of this post. The In-feed ads format is also picked by most Ecomdy Media clients due to its result and affordable price.
2. TikTok Topview ads
As TikTok Brand Takeover ads, TikTok Topview ads are also a premium ad format. Video ads display full screen immediately when the users open the app. However, the TikTok Topview ads video can run in the maximum 180s with a full soundtrack, music and then it continues to appear as the first video in the For-You feed.
With the TikTok Topview ads, users can comment, like, or share the ads. These benefits help this ad format to well interact with the users.
3. TikTok Branded Hashtag Challenge ads
Hashtags play a special role on TikTok, they help users reach the video matching with their concerns and build content.
TikTok Branded Hashtag Challenge ads are a typical TikTok ad format. The high advantage of this content is quickly spreading by creating challenges that ask the users to take an interesting action (dance, comedy, fashion, food,…). By this format, the users can be content co-creator and broaden the brand’s message.
By clicking on sponsored hashtags, users will navigate to the brand’s TikTok account which consists of the same TikTok hashtags.
4. TikTok Branded Effect ads
TikTok Branded Effect ads are also an ad format with a highly interactive function which is likewise Branded Hashtag Challenges. In this format, advertising publishers together with TikTok create their stickers for their campaigns.
This ad format allows the users to experience the product in a very lively way which persuades them to search the real products. This ad is so matching with the brand related to games, fashion, cosmetics, film, music…
5. TikTok In-Feed ads
TikTok In-Feed ads are the most popular ad format which is suitable with most E-Commerce sellers. Ecomdy Media’s POD, Dropshipping clients are now using this ad format frequently.
TikTok In-Feed ads are displayed interleave with other videos in For-You feed, it will be displayed in normal interface with the full soundtrack, audio, maximum 180s video. Since the original format, this one brings big success for the advertisers. Furthermore, TikTok ads pricing is more affordable than the rest of TikTok ad formats.
TikTok In-Feed ads allow the viewers to like, comment, share your advertising content.
For POD, Dropshipping, Ecomdy Media encourages the video length should be from 15 to 30s.
TikTok ads examples and ads specs
- TikTok Brand Takeover ads - Ad example and ad specs:
Static Images
- Types: .jpg or .png,
- Size: ≤ 50kb
Video
- Types: .mp4, .mov, .mpeg, .3gp, .avi
- Duration: 3–5s
- Aspect ratio: 9:16, 1:1, or 16:9 (Highly recommend: 9:16)
2. TikTok TopView ads - Ad example and ad specs
Static Image
- Types: .jpg or .png
- Size: ≤ 50k
Video
- Type: .mp4, .mov, .mpeg, .3gp, .avi
- size ≤ 500mb
- Bitrate: ≥ 516 kbps
- Duration: 3–5s
- Aspect ratio: 9:16, 1:1, or 16:9 (Highly recommend: 9:16)
- Resolution: ≥ 540*960px, ≥ 640*640px, or ≥ 960*540px
3. TikTok Branded Hashtag Challenge ads - Ad example and ad specs
Video
- Duration: 60s, recommend 9–15s by TikTok.
- Aspect ratio: 9:16, 1:1, or 16:9 (Highly recommend 9:16)
- File type: .mp4, .mov, .mpeg, .3gp, or .avi
- Dimensions: ≥540*x960px, ≥640*640px, or ≥960*540px.
- Size: ≤500mb
4. TikTok Branded Effect ads - Ad example and ad specs
Video
- Duration: 60s, recommend 9–15s by TikTok.
- Aspect ratio: 9:16, 1:1, or 16:9 (Highly recommend 9:16)
- File type: .mp4, .mov, .mpeg, .3gp, or .avi
- Dimensions: ≥540*x960px, ≥640*640px, or ≥960*540px.
- Size: ≤500mb
5. TikTok In-Feed ads - Ad example and ad specs
Ad composition
- Video creative
- Ad display image
- Brand name: 2-20 characters (latin) and 1-10 (asian characters)
- App name: 4-40 characters (latin) and 2-20 (asian characters)
Ad description
- 1–100 characters (latin) and 1–50 (asian characters)
- Emojis, “{ }” and “#” are not accepted
Video
- Aspect ratio: 9:16, 1:1, or 16:9
- Resolution: ≥540*960px, ≥640*640px, or ≥960*540px
- File type: mp4, .mov, .mpeg, .3gp, or .avi.
- Duration: 5-180s, 9-15s recommended by TikTok
- Size: ≤500 MB
TikTok ads best practices for each kind of formats
- Best practices for TikTok Brand-over ads
This ad format is a proper option for businesses who would like to popularize their brands, increase their brand awareness. The premium TikTok ad format is appropriate for the brands or the campaigns with high budgets.
Because of 3-5s for displaying, you should show your message directly
Use the high qualified images or videos for effective optimization
- Image: from 1200*628px
- Video: from 720px
2. Best practices for TikTok TopView ads
The TikTok Topview ads are a proper option for businesses that desire to advertise and enhance their brand awareness.
Besides, this ad format is also fitting for the selling campaigns. Don’t forget that the users can interact with the ads so they may leave negative comments on your post. You should control your content advertisement and also the product quality.
Although the ads can display for 3 minutes, TikTok recommends that you create a short video from 9-15s. Within the very first 8s, the video content will decide whether the audience will keep watching or skipping. Let’s focus on the first 8s of videos with attractive content in the following ways:
- Use a dashing video cover image
- CTA (call to action) button should be in contrast color as well as impressively in the video center.
- Add sound to raise 16% impressions than the non-sound video
3. Best practices for TikTok Branded Hashtag Challenges ads
- Let’s combine with the format of the others to achieve the highest effect
- Being quickly reactive to follow trends but not copy
- Cooperating with hot TikToker. Because only the hashtags campaign could not attract many audiences willing to join, co-working with Tiktoker and making use of their influence could push the campaign or your challenge content must be striking
- Taking place the contest with some prizes for attracting more attendants
- Enclosing your brand’s name in the hashtag
4. Best practices for TikTok In-Feed ads
- The optimized video length for POP, Dropshipping should be 15–30s
- The video ad should be natural, original, and not too outstanding or be different from the normal one. It’s just like an advertisement but not advertising.
- For reference, watch the POD, Dropshipping videos at Ecomdy Media Creative Hub.
- Add more TikTok free audios, soundtracks at the Audio Library store.
- The significant elements should be placed in the center of the video. Before submitting the ads, make sure that CTA, important elements are not covered when the video ad is displayed in different screens sizes.
In conclusion
TikTok is increasing rapidly in all aspects, the obvious advantage of the TikTok advertising platform is quite new for POD, Dropshipping opponents. To get started with TikTok ads, contact Ecomdy Media to get a TikTok Agency account with many exceptional features.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 150+ countries
- Payment via Payoneer, PingPong
- 24/7 technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ads library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
