TikTok ads guidelines 2021 - How can you advertise on TikTok platform

In this article, Ecomdy Media will give you a better overview of TikTok ads guidelines on how to set up a TikTok ads campaign for beginners.

TikTok ads guidelines 2021

What are TikTok Ads? - TikTok ads guidelines

TikTok was launched on 9/2016 in China, and after three years until 2021, it is considered the fastest-growing application worldwide with unique and creative visual effects. Users are free to create short clips to share with friends and relatives, even to trend.

Thanks to its outstanding features, TikTok has a significant user growth and a very high user interaction rate on the application because:

• Copyrighted music store full of all the latest, trending songs, suitable for the tastes of young people & those who know how to enjoy the “Internet of Things” era.
• Provide a lot of special effects and cute, helping video creators freely create videos.
• Direct interface and swipe up to jump to another video. This feature helps users watch your video “naturally” instead of quickly scrolling and skipping like when surfing Facebook newsfeed.

After achieving specific successes, TikTok has deployed the TikTok ads platform and TikTok ads guidelines for advertisers. The prediction will create a new direction for advertisers, partially changing the digital advertising market around the world.

Main types of TikTok ads 2021 — TikTok ads guidelines

Here are all types of ads you can run on the TikTok ads platform and its family, but not all ad types are available in all locations:

In-feed ads: create your self-service ads through the TikTok ads Manager interface.

In-feed ads display - Source: TikTok

Image ads: only in TikTok’s News Feed apps (TopBuzz, BuzzVideo, and Babe), including image, brand, app name, and ad text.

Video ads: 5s - 3 minutes full-screen videos in the user’s For-you feed, including video, ad display image, brand, app name, and ad text.

Spark ads: boost your organic content view from your account or other users. According to statistics, Spark Ads have a higher completion rate and engagement rate than standard In-Feed ads.

Pangle ads: placed through the TikTok Audience Network.

Carousel ads: only in TikTok’s News Feed apps that include up to 10 images with unique captains per TikTok ad.

How to create a TikTok ads campaign - TikTok ads guidelines

Firstly, you have to access TikTok Ads Manager to sign up for a TikTok ads manager account. Here is the guideline for you.

Note: If you are a business owner and do not know much about techniques, as well as experience in running ads, you are better to contact agencies like Ecomdy Media to open accounts for free and get more support.

• Step 1: Choose your main objective

Login to your TikTok Ads Manager, then click the Campaign button.

Click Create an Ad button at TikTok ads manager

TikTok ads 2021 has seven ad objectives divided into three categories:

Awareness

• Reach: Show your TikTok ads to the max number of people.

Consideration

• Traffic: optimize and distribute your ads to drive traffic to a specific URL.
• App Installs: deliver to audiences likely to install your app
• Video Views: maximize video TikTok ad plays
• Lead Generation: TikTok uses a pre-populated Instant Form to collect leads.

Conversions

• Conversions: deliver your TikTok ads to the audiences that are most likely to generate the best conversions on your site.
• Catalog Sales: Use dynamic ads based on your product catalogs

TikTok ads 2021 divides objectives into three categories

• Step 2: Set a campaign name

You name your campaign simply so that you can easily distinguish it from other campaigns later. Each advertiser has a different campaign name, you can refer to the campaign naming method that you often apply.

Set your TikTok ads name easy to remember

• Step 3: Set your ad group name and select placements

Each TikTok ad campaign includes from 1 to 999 ad groups. You can click different placements for each TikTok ad group. Not all placements are available for all locations:

• TikTok: In-feed ads in the For-You feed.
• News Feed App: Ads within TikTok’s other apps - BuzzVideo, TopBuzz, NewsRepublic, and Babe.
• Pangle: The TikTok audience network.
• The automatic placement allows optimizing ad delivery automatically.

Select different placements based on your objective

• Step 4: Creative Type

You can decide to let your TikTok ads automatically generate combinations of your text, images, and videos. TikTok ad system will show only the best-performing ones.

Choose Automated Creative Optimization if you want to use

Choose Automated Creative Optimization if you're going to use

• Step 5: Targeting

Like other ads platforms, you can use custom audience, lookalike, or target your ads based on:

• Age
• Gender
• Location
• Language
• Interests & Behaviors
• Device

Target audience diversity for your TikTok ads manager account

• Step 6: Set TikTok ad group budget& schedule

Choose daily or lifetime budget. If you want to run TikTok ads continuously, then click “Run continuously”, or you can schedule a date and uncheck “Run continuously”. Under Dayparting, you can also choose to run your ad all day or at specific times throughout the day (based on your account timezone).

Select the right budget and schedule for your TikTok ads

• Step 7: Bidding & Optimization
• Choose your bidding TikTok ads strategy.
• Bid Cap: CPC (Maximum amount per click), CPV (per view), or CPM (per 1,000 impressions)
• Cost Cap: Average cost/result for optimized CPM.
• Lowest Cost: The system uses the TikTok ad group budget to generate the max number of results possible at the lowest cost/result

Bidding and optimizing your ad performance

Then choose your delivery type: Standard Delivery or Accelerated Delivery. Standard Delivery divides your budget evenly over the scheduled dates of the campaign, whereas accelerated delivery spends your budget as fast as possible.

• Step 8: Set up display TikTok ads

Each ad group have up to 20 ads. Each ad name can be up to 512 characters and is for internal use only. Add your photos or video, or create a video within TikTok Ads Manager using the video template or video creation tools with following conditions:

• Video ratio: 9:16, 1:1, 16:9
• Resolution: ≥ 720*1280px, ≥ 640*640px, 1280*720px
• File type: .mov, .mp4, .avi, .mpeg, .3gp
• Bitrate: 516kbps.
• Video length: short video 5~10 minutes (9~15 seconds recommended).
• File size: ≤ 500mb

Set up your display TikTok ads 2021 in a standard format

Then choose the default cover, or upload your own and enter your text and site link. Finally, check out the preview of your TikTok ads on the right of the screen, add any relevant tracking links, and click Submit.

You need to master these basics TikTok ads guidelines to get started with your first campaigns and bring in huge revenue. If you have any problems with your account or Tik Tok ads campaign, please get in touch with Ecomdy Media for quick resolution!

Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:

• Target full 55+ countries
• Payment via Payoneer, PingPong
• Technical support from Ecomdy Media
• Supported directly from TikTok
• Fast and unlimited top-up
• Support TikTok ads library
• Support TikTok ads documents, courses

We are pleased to accompany you to conquer TikTok Ad!

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