TikTok Insight 2021 — The promised land of E-Commerce business

Ecomdy Media
Ecomdy Media
Published in
4 min readOct 28, 2021

No longer just an entertainment platform for Gen Z in China and other Asian countries, TikTok is growing miraculously globally in both quantity and quality.

TikTok’s outstanding numbers in 2021

In 2021, TikTok was present in 150 countries, 75 languages, officially reaching 1 billion monthly active users. In the US, app downloads have surpassed 200 million (Data from Statistics). If you want to target between the ages of 13 and 45, you have to join TikTok RIGHT NOW, don’t wait!

TikTok reaching 1 billion MAU
TikTok reaching 1 billion MAU

Even though it is the youngest social network platform, TikTok still creates a fantastic bounce. Take a look at TikTok’s monthly active users (MAU — Monthly Active Users) when placed next to senior social networking platforms; you’ll see how impressive TikTok’s coverage in just five years is.

Sources: Sensor Tower

Insight of TikTok 2021, data for POD, Dropshipping

Understanding of TikTok July 2021

Here are the detailed TikTok user metrics in several major markets. These are exclusive metrics directly aggregated by TikTok and provided to Ecomdy Media to serve our POD and Dropshipping sellers. So don’t be surprised if you can’t find it on the internet.

July 2021 data, information for TikTok provided

Back in the early years of its establishment, young users accounted for most of TikTok’s user insights. After five years of development, you can see a spectacular transformation in the user segment of TikTok. The 18–24-year-old and 25–34-year-old user file has completely dominated. This means that the purchasing power and self-spending ability on TikTok have grown highly impressively.

In addition to the ideal user age, the daily time spent and the number of times the app is opened per day (Daily Open Times) in different countries are also impressive. In the US, the average person surfs TikTok for 88 minutes a day, opening the app 19 times. These are desirable numbers of all technology platforms, demonstrating TikTok’s formidable attraction and addictive ability.

Some other metrics that can help with platform and market analysis:

TikTok User Gender Ratio

Sources: Bloomberg, Sensor Tower

Regarding the gender ratio of TikTok users, it can be seen that in most markets female users are more dominant than men. You can take this as a basis for market analysis, niche selection, content making, targeting so that it’s optimized for the platform.

Number of TikTok users in some regions

Sources: Bloomberg, Sensor Tower

TikTok users over the years

Sources: Sensor Tower

Conclude:

TikTok is a good chance for you, and your job is to take advantage of this to bring products to customers, to welcome the biggest sale of the year.

Ecomdy Media hopes this article will give you new inspiration for your following projects. If you’ve sparked interest, read more Ecomdy Media’s TikTok series to learn more about the platform. And if you want to start advertising right on TikTok, open a TikTok Agency account at Ecomdy Media. We will guide you through the following steps.

Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:

  • Target full 55+ countries
  • Payment via Payoneer, PingPong, PayPal, USDT
  • Technical support from Ecomdy Media
  • Supported directly from TikTok
  • Fast and unlimited top-up
  • Top-up unlimited
  • Support TikTok ad library
  • Support TikTok ad documents, courses

We are pleased to accompany you to conquer TikTok Ad!

Ecomdy Media — The best official TikTok Agency for Ecommerce
Ecomdy Media — The best official TikTok Agency for Ecommerce

Contact us between 8am-6pm (GMT+7), Monday to Sunday to fastest support

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Ecomdy Media
Ecomdy Media

Ecomdy Media – The best official TikTok agency for E-commerce