TikTok Shopping Ads Are the Future of E-commerce

TikTok shopping ads have been launched with more partnerships (BigCommerce, ​Ecwid, Shopify, Square). So what are TikTok shopping ads? And How do they work? Let’s figure them out with Ecomdy Media.

TikTok is one of the fastest-growing social platforms with over 1 billion users worldwide. It is constantly adding new features to keep users interested and engaged. Bytedance, the developer of TikTok, has also begun to understand the app’s benefits to E-commerce so the TikTok Shopping ads feature has launched and brought huge opportunities for advertisers to boost their sales. Let’s follow up Ecomdy Media‘s article below to get to know more about TikTok Shopping ads.

TikTok Shopping ads expand with more partnerships.

What are TikTok shopping ads?

TikTok Shopping ads provide a method for TikTok users to buy products directly in the app without opening any website or going to another eCommerce store. According to TikTok, “TikTok Shopping is the set of solutions, tools and features that give sellers the chance to tap into the power of E-commerce on TikTok.” This new feature lets brands add product links, product information details, targeted and personalized ads, … from other partners like TikTok shopping Shopify to expand more sales.

TikTok shopping ads are the future of E-commerce

When an advertiser sets up TikTok Shopping ads, a Shopping tab (bag icon) will appear on its profile. Then users can browse and select products within the TikTok app and buy products.

How do TikTok Shopping ads work?

TikTok Shopping ads are classified into 2 types: Direct Integration and Partner Integration.

• Direct Integration

Direct Integration of TikTok Shopping ads is where advertisers can run their business directly without going through any third-party. It offers a fully shopping experience that shows product detail, product management, shipping, billing, purchases, and returns. Customers can discover products from sellers’ accounts and enjoy native shopping experiences within the TikTok ads platform.

Access TikTok Seller Centre first to set up your shop.

Before setting up TikTok Shopping Direct Integration, you will need to create a shop with TikTok Seller Centre but currently, the TikTok Seller Center is only available in the UK and Indonesia.

• Partner Integration

Partner Integration of TikTok Shopping ads includes BigCommerce, ​Ecwid, Shopify, Square. It is where sellers can create product catalogs in detail through TikTok ads manager account, and then target users can browse and purchase products directly within the TikTok platform. While product detail and product discovery experiences are native, post-payment ( returns or refunds) happen outside of TikTok on the partner app (mentioned above) or merchant site. Partner Integration is now only available to select markets and merchants with eligibility requirements.

Product detail and product discovery experiences within TikTok shopping ads

How to insert Product Links to TikTok shopping ads

Firstly, you must have a TikTok ads manager account to set up TikTok Shopping ads. If you have Shopify, let’s download the TikTok Shopify app then you can use this app to create TikTok videos, track conversions, manage orders within Shopify as well as manage your TikTok Shopping tab, TikTok Shopify app integrates with TikTok Ads Manager.

Partner Integration is easy to integrate with the TikTok Ads Manager account.

After choosing and setting up TikTok Shopping Direct Integration or Partner Integration, you can create your TikTok videos that contain Product Links.

• Create a video on the TikTok app.
• From the Post module, click Add Link, and then select Products.
• From the Showcase module, click Add to select the product you want to feature in the video.
• Enter a Product name and click Add.
• Repeat this process for each Product Link you want to add to your video.
• Finish creating your video, then click Post.

Insert product links to your TikTok videos

Once your products are approved, the link will appear above your username in the video. When users tap the link, it will take them to a Product Details Page where they know more about your products and make conversions.

You can add many products to a single video. The number of links you add will determine how products are visualized:

• ​If you add one link, name of the product will be displayed in your video.
• ​If you add many product links, the number of products will be displayed in your video.

👉🏾 To learn more about other types of TikTok ads, you can access this link to get to know more about TikTok Lead ads for your business goals.

Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:

• Target full 55+ countries
• Payment via Payoneer, PingPong, PayPal, USDT
• Technical support from Ecomdy Media
• Supported directly from TikTok
• Fast and unlimited top-up
• Support TikTok ad library
• Support TikTok ad documents, courses

We are pleased to accompany you to conquer TikTok Ad!

• Website|Medium|Facebook|Facebook Group|Discord|TikTok|Twitter|
• WhatsApp: +84(944399996)
• Address: №110B, Nguyen Huu Tho Street, Hoa Thuan ward, Hai Chau District, Da Nang City, Viet Nam.

| Contact us between 8 am — 6 pm (GMT+7), Monday to Sunday to fastest support.