A-to-Z Guidelines: TikTok Spark Ads for E-Commerce Business
In this blog post, Ecomdy Media will bring you helpful information about TikTok spark ads, a new native advertising format on TikTok, how to set up TikTok spark ads, and TikTok spark ads example.
TikTok is a platform attracting an enormous number of users as well as marketers worldwide. However, the TikTok ads presence with high frequency gradually makes users annoy and causes bad experiences on TikTok. So, TikTok usually reminds marketers that “Don’t Make Ads — Make TikTok”.
TikTok encourages brands to make ads in a natural, exciting way like its nature. Because TikTok is a world of entertainment, creativity, if your video doesn’t match your users’ content tastes, they’ll “scroll down” as quickly as possible. That is the reason why TikTok generates TikTok spark ads to accommodate the advertising need as well as bring better experiences for users.
Follow this article of Ecomdy Media to have profound knowledge of TikTok spark ads.
What are TikTok Spark ads?
Recently, TikTok has launched a new advertising option for brands to sponsor already trending organic videos of TikTok content creators or influencers. TikTok spark ads permit brands to have “quality advertising” without spending time creating content and making TikTok ads Videos. But this type of ad also brings creative conversions to the TikTok ads campaign without disrupting users’ expectations.
This unique format lets you publish ads:
- Using your own TikTok account’s posts
- Using organic posts made by other creators — with their authorization.
TikTok spark ads give new opportunities for brands to boost the organic posts and convert them into TikTok In-Feed ads and TopView ads. Through TikTok Spark Ads you can naturally level up your presence, start conversations, and build stronger customers connections without doing the ad creation yourselves.
The difference between TikTok non-spark ads and TikTok spark ads
TikTok Spark ads have many different features from Non-spark
✦ In terms of interactions:
- With non-spark ads, when users click CTA, profile, picture, nickname, ad caption, or swiper left, the TikTok algorithm will lead the user to the landing page.
- With TikTok spark ads, there are many differences. When users click the CTA buttons, they will be led to the advertising landing page. When users click profile photo, nickname, and swipe left, they will be taken to the video owner’s profile page. If they click the “+” sign on the profile photo area, they will follow the account. And if they click music name, singer name, and music disc, TikTok will lead users to the designated music page.
✦ In terms of matrics:
Non-Spark Ads only record paid clicks to the CTA button, ad caption, nickname, profile photo, and swipe left.
Otherwise, Spark ads provide more metrics. It helps advertisers know whether your ads are effective or not. Music clicks are recorded when users click the music disc icon or music title. Paid clicks and shares show the number of likes and shares the video creative received within 1 day of a user seeing a paid ad. Paid followers present the number of new followers that were gained within 1 day of a user seeing a paid ad. And paid profile visits are the number of profile visits the paid ad drove during the campaign.
Relying on the detailed matrics of TikTok spark ads, advertisers can optimal the TikTok ads campaign and the ads tend to perform better than other TikTok ads formats. According to TikTok’s data, there is an increase in video view, like, conversion and cost matrics when using TikTok spark ads instead of non-spark ads.
What are the benefits of TikTok spark ads?
The harmony between organic video and TikTok ads will create unique value for both businesses and users. Tiktok ads spark ads help TikTok ads business gain authentic experience at a cheaper cost but having a direct impact on TikTok ads campaign.
Here are three outstanding benefits to running TikTok spark ads:
- Being a native and authentic brand on TikTok
- TikTok spark ad is the only option with 100% native in-feed format with all native features.
- This type of ad provides better experiences and trust through real accounts. It helps build trust with customers because the origin of TikTok spark ads is the organic videos.
2. Saving time and money
Sponsoring for available organic videos from TikTok or TikTok account’s posts will help advertisers save time and money spending on creating attractive content and filming TikTok ads videos. However, it’s needed to spend time looking for video matching your TikTok ads campaign
3. Bring long-lasting marketing impact
The views of your Spark ads get are added to the total amount of views on the organic video. Advertisers will receive all benefits if you are promoting your own organic contents
With Spark ads, brands can grow their TikTok fanbase by driving traffic to their profile rather than a landing page, which may lead to future engagement, and drive new leads or re-purchase. This is the starting point for building culture and consistency on TikTok.
4. Customize your marketing goal with flexible buying
When running TikTok spark ads, advertisers can use Auction or Reach & Frequency (Beta) buying to be cost-efficient with targeting, creatives optimization, measurement, and comment control through TikTok Ads Manager.
How to set up Tiktok spark ads
✦ Step 1: Select the organic videos to be promoted, which fit the TikTok ads campaign.
It can not choose organic content randomly to conduct TikTok spark ads. You can use the “Discover” feature to search for TikTok videos that mention or feature your TikTok ads products or brands which is the most crucial factor to decide to sponsor a TikTok video or not. You can search for your branded hashtag, business name and TikTok will help you find a library of content to consider.
Make sure that the organic video has been performing well which you can know through the audiences’ interaction like view, like, share, or comment.
When collaborating with other parts, it is necessary to follow brand guidelines. A basic creator guideline can include something like:
- Organic video can length from 30 to 60 seconds
- Include only company specified hashtags, TikTok ads product or business name of the sponsor
- Brief description of product or services has to be clear
- In case of product sampling — show a before and after
- Speak positively about the brand and its products and list all the positive aspects of the product and brand.
- Do not use profanity or vulgarity in the video
- Do not use copyrighted audio
- Do not contain any images, hashtags, or business names of competitors
Note: If advertisers use your own TikTok videos, you can skip this step. However, You have to ensure that your own TikTok videos accommodate the brand standards of the TikTok ads campaign.
✦ Step 2: Enable ad authorization
When creators have published organic content on TikTok, they need to turn on the ad authorization toggle on the TikTok app to start collaborating with advertisers. Enabling ad authorization allows advertisers to feature their videos in ads on TikTok. From the TikTok app, TikTok content creators:
- Tap on Me to go to your personal profile page, then tap the 3 dots on the top-right corner.
- From the Settings and Privacy page, tap Privacy.
- Turn on the Ad authorization toggle.
✦ Step 3: Authorize video for promotional use
Creators will need to select and authorize a video to use for promotion. From the TikTok app:
- Open one of your TikTok posts on the TikTok app.
- Tap the three dots, then tap Ad settings.
3. Agree to the Advertising Terms of Service to authorize the post for ads.
✦ Step 4: Generate video code
After creators authorize a video for promotional use, they will need to: generate a video code they can share with advertisers and select how long they authorize their post. From a post’s Ad settings module:
- Tap Generate Code, then select a period to authorize a post for use by third-party advertisers. Choose from: 7, 30, or 60 days.
- Next, tap Copy Code to share the code with the party using the video in their ad.
✦ Step 5: Enter the video code on TikTok Ads Manager
Once you have received a video code from a creator, you will need to enter that code on TikTok Ads Manager. From TikTok Ads Manager:
- Go to the Creative tab.
- Open the Spark Ads list and then click the Apply for Authorization button.
- Paste the video code in the search bar and click Search.
- Review the post and click Confirm.
For videos made by two creators, i.e., duets and stitch posts, you need to enter video codes from both creators featured in the videos. From the Apply for Authorization module:
- Enter the video code into the search field from the 2nd creator/account and click Search.
- Once the system confirms that this is a dual creator post, you need to enter the video code from the 1st creator/account’s original post.
- After the system retrieves the original post, review the posts and click Confirm.
If you have collaborated with creators via TikTok Creator Marketplace, you can directly synchronize the posts from the TikTok Creator Marketplace to TikTok Ads Manager and do not need to generate and apply the video code manually. To do this, you may check a box within the collaboration workflow prior to the video being posted by creators.
✦ Step 6: Publish Spark Ads
After successfully adding the video codes on TikTok Ads Manager, you can start creating Spark Ads. From TikTok Ads Manager:
- Create a campaign and set up an ad group.
- At the Ad level, select the Spark Ads format.
- Under Upload creatives, click Select Posts from Library.
- Choose an authorized post you want to use.
- Finish creating your ad, then click Submit.
Note:
You cannot edit a post’s caption after it has been authorized as an ad.
A private video will become public once it is used in a campaign, and the video privacy status cannot be changed during the promotion.
The organic video used in Spark Ads will still be delivered organically, regardless of the delivery status of an associated campaign.
Video code can only be deleted when all the ads this video is used in either complete or are aborted.
Launching TikTok spark ads with the aim of boosting TikTok community content brings many advantages for both TikTok ads business and users. They seem to be more friendly with users and drive traffic naturally compared to traditional TikTok ads.
Finally, hope our shares above will help you achieve successful TikTok ads campaigns through TikTok spark ads. If you face any problem related to TikTok ads, please don’t hesitate to contact our support team here.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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