[FEATURES UPDATE] Identity Features on Ads Manager & App Profile Page Feature For ios14.5+
- Identity Features on Ads Manager
Identity is a new feature that comes with connecting a TikTok Account (Business Account or TikTok Profile) and Advertising Account (TikTok Ad account), allowing advertisers to use the identity of the TikTok Profile or Optional identities to use for advertising campaigns.
- Time: From December 14, 2021
- Audience: All ad accounts
- Content details: Advertiser will set identity when creating ads (Ad level):
- Select “Use Tiktok Account to deliver Spark Ads”: Advertisers can use TikTok to post directly on Tiktok Profile (In case of account connection) or use authorized videos to advertise Spark format Ads.
- Or you can choose the identity (Including Profile Image and Display Name) to run non-Spark Ads.
2. App Profile Page feature for iOS14.5+
- Audience: Game/app advertisers
- Status: Full launch for iOS14.5+-specific campaigns (Dedicated Campaign)
- App Profile Page is an in-app TikTok page that allows displaying information of the app on the App Store including App name, icon, rating, description… after the user clicks Go to the ads of iOS14+ campaigns (Dedicated campaign) for reference before deciding to go to the app installed on the Store.
- Using the App Profile page will provide additional signals for ad optimization, when the IDFA signal has been restricted by Apple’s application measurement transparency policy (ATT) applied from April 2020.
- To use this feature, app advertisers need to select “Use App Profile page to optimize delivery” in campaigns specifically for iOS14+ (Dedicated campaign). Note: It cannot be changed once the feature has been selected on/off and the ad is active.
Last but not least, Ecomdy Media is providing TikTok agency account with the following benefits:
- Target full 55+ countries
- Payment via Payoneer, PingPong, PayPal, USDT
- Technical support from Ecomdy Media
- Supported directly from TikTok
- Fast and unlimited top-up
- Support TikTok ad library
- Support TikTok ad documents, courses
We are pleased to accompany you to conquer TikTok Ad!
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