If you’re running an ecommerce store, then one of the things that you really need to pay attention to is your analytics. Analytics may sound something that a techie should only be concerned about, you, as the business owner, should also take the time and put some effort in learning the loops of this aspect of an ecommerce business.
When it comes to ecommerce analytics, there are definitely a lot of things to consider. However, focusing on all of these will take a lot of your time, and thus it would be best to narrow them down into the ones which you believe are most crucial to your online store’s success. Below you’ll find five of the most commonly tracked analytics and key performance indicators by most ecommerce entrepreneurs, which should help guide you into choosing the most important ones for your business.