5 Effective B2B eCommerce Strategies to Increase Sales
The outbreak of the COVID-19 pandemic in 2020 transformed the B2B buying habits. They turned to eCommerce in droves to make B2B purchases. As in-person buying takes a backseat, B2B eCommerce owners need to up their game and enhance their website capabilities.
According to Forrester report, 73% of millennials are an indispensable part of B2B buying decisions. B2B companies should capitalize on this trend and adopt strategies to drive success.
Following are some of the proven B2B eCommerce tactics to take your business revenue to the next level.
1. Redesign your Web Pages
If the B2B buyers aren’t impressed with your website, how can you expect any sales? Your website should stand out and have all the features the buyer is looking for in a B2B website.
For instance, your website should offer features like customer-specific pricing and catalog, quick reordering, the ability to create approval workflows, etc. Your buyers will be willing to make purchases only if your B2B eCommerce software has the right functionality.
Revamp your website in such a way that buying is an effortless process for your large customers.
2. Get a Good Understanding of the B2B Buyer Journey
B2B customer segmentation is critical to boosting sales. You need to segment your buyers and find out who is more likely to buy from you.
Gather data and do thorough research, and segment your potential buyers according to their behavior. This will help you to target buyers who are interested in your business. Once you have a list of potential customers who will find your business useful, it will be much easier to tailor your marketing efforts according to their needs.
3. Focus on SEO Efforts
Do you want to see your website at the top of unpaid search results? If yes, invest in good SEO.
Optimize your website content for search engines and for potential customers. While implementing your SEO strategies, ensure that your website is not stuffed with keywords.
The right SEO tactics will increase website traffic, improve user experience, enhance brand awareness and ensure a good return on investment.
4. Are you Offering High-Quality Product Content?
Apart from effective catalog management in eCommerce, showing adequate product information is an integral part of the buying experience. Your website should have correct product descriptions and technical specifications.
Poor quality images and incorrect product information are a big no-no while designing your website. The way you present your product data is also important. Instead of long paragraphs, put your information in bulleted format.
5. Is your Contact Information Readily Available?
Want to increase your lead acquisition rate? This is possible only if you make it easy for your potential customers to contact your business.
Many times, customers have pre-sale questions or require assistance while making purchases. Keeping this in mind, you need to revamp your website and ensure that the contact information is displayed prominently on every page of the website.
Just contact your B2B eCommerce solution provider and take their help to add features like ‘Live Chat’, thereby allowing your customers to easily reach a live person.
Wrapping Up
To maintain a competitive advantage, you need to acquire more leads and subsequently increase revenue. Make appropriate changes to your website design to boost customer engagement, and have a strong marketing plan at your disposal. Adjustments in your website design will generate interest in your brand, provided it is complemented with the right strategies to promote and sell your products.
