How to Choose the Best eCommerce Software for IT and Office Supplies VARs?
As a value-added reseller (VAR), you might be well aware that IT products and office supplies are considered to be high-demand products that you must sell in 2022.
Selling products offline is a very tiring process and involves a host of challenges. There has been tremendous growth in online selling and by 2040 it is predicted that 95% of all orders come from eCommerce.
When it comes to selling online, you need to choose a full-featured eCommerce software that makes it easy to place the order online.
Following are the questions that you should raise when picking an eCommerce solution to sell office supplies and IT products
Can the Customers Reorder Instantly?
‘One-click reordering’ is a feature that must be present in a platform for IT & office supplies VARs.
It is a known fact that office supplies get exhausted easily, hence there should be a mechanism that allows customers to reorder easily. There has to be a functionality that enables customers to view past orders and place them with a single click.
Is it Possible to Configure Products on the Storefront?
When you are selling IT products, your online shoppers will demand options to configure products on the storefront.
For instance, say your consumer wants to purchase a HP laptop with a 17-inch screen, 32 GB RAM, and Core i7 CPU. Now if you are offering different options, customers can quickly create such configurations on their own.
This feature to offer configuration options on the store will enable your customers to create a product that’s perfect for them.
Does it Support Integration Possibilities?
A majority of VARs dealing with IT products use an ERP solution to manage their various departments including accounting, HR, inventory, procurement, order management, etc.
The eCommerce software you select should support integration with VAR ERP software. This will save you from unnecessary manual work; no need to retype or copy-paste data to move it to another system.
Can the Customer Ask for a Quote?
B2B customers love to bargain while ordering bulk. They are likely to request a quote instead of directly placing an order. If you want to increase your conversion rate, your store should have the ‘request for quote’ functionality. An IT VAR eCommerce software with the ability to request quotes has the potential to boost your business growth.
Can the Customers Purchase Products in Large Quantities?
This is one of the important B2B eCommerce features for IT resellers that can enable your customers to place orders in bulk.
Most B2B customers order in double-digit quantities, hence you should make it easy for them to place large orders. If there is no convenience while ordering in bulk, even your loyal customers will switch over to your competitors.
‘Bulk order’ is a must-have functionality when selling office supplies as these products are often purchased in large quantities.
Does the Software Support Mobile-First eCommerce Site Design?
Gone are the days when corporate companies used desktops to place orders online. In recent years mobile shopping has exploded, hence as an IT reseller, you should adopt the mobile-first approach to design your eCommerce store. This will allow mobile users to place orders on your store.
Today, B2B customers mostly use tablets to access eCommerce websites. So as a store owner you need to provide a fantastic mobile experience while shopping.
To Sum it Up…
To sell IT products and office supplies online is not simple if you want to do it right. If you want to pick the best reseller eCommerce platform, you need to invest a lot of time to do research. eCommerce features matter a lot as they can have a major impact on your bottom line.
