Importance of Sales Quoting Application for Value Added Resellers (VARs)

Pallavi Sirsath
Ecommerce Platform
Published in
4 min readMar 22, 2023

We all know how important it is for value-added resellers (VARs) to create quotes to run their business. As a VAR, the way you manage your quoting can be instrumental in making your reseller business profitable. You might have the experience to get into the VAR industry but in the absence of the right tools, managing the quoting process can be a hurricane task.

Importance of Quoting Software

There are a number of reasons why this software tool holds a special place in the VAR business. Some of these are explained below in great detail.

Speed up the Quoting Process

Sales quoting has long been considered a time-consuming activity with sales reps taking weeks to quote complex products. Slow quoting has been a bane for many organizations resulting in poor conversions. When the quote process stalls and the customers have to wait for days to receive quotes, it can lead to a loss of sales. The frustration is evident on the face of sales reps whenever they receive a quoting request.

If you want to reduce the time taken to create quotes, use a quoting application for VAR. It will enable you to complete a quote in a matter of minutes. The process saves a lot of time and will permanently solve the problem of slow quoting. This is a user-friendly platform that eliminates all the bumps associated while creating quotes.

Reduce the Cost of Quoting

The use of Excel sheets to build a sales quote is an expensive process. This is because multiple sales reps are involved and one has to pull product information from multiple systems. There is too much copy and paste, back & forth, making your sales process inefficient and unproductive. On top of that, quote errors compel your sales reps to work longer and harder. Frequent quote revisions can stall your sales process, a warning sign that your business is failing.

With this software, the quoting process can be managed easily without any need to hire extra staff. In fact, you can reduce your employee strength when you decide to infuse automation into your sales process. As a result, your labor cost will reduce substantially, enabling you to run your business in a more cost-effective manner.

Every sales quote is created exactly as per the unique requirements of the client. Quote revisions and errors would come down to nil. This clearly shows why quoting can be handled best by using this software application.

Get Repeat Business and Win More Sales

Do you know why organizations that adopt manual quoting face difficulty to win more business? Simply because they fail to respond first to any quoting request. Fulfilling a quote request after a few hours can greatly reduce the possibility of bagging the deal. It is the era of competition with customers having no patience to wait. So if you are sending your quotes in a timely manner, customers won’t even bother to review them, forget about closing the sales.

To outgrow the competition, you must use VAR quoting software, a tool that can help you to win more business. Give your business a new direction with this solution that can enable you to create professional and attractive sales quotes in minutes. When a client asks for a quote, you can do it instantly and respond immediately.

If you pick a SaaS-based quoting solution, you can generate and send quotes from any device that has Internet connectivity. It gives you the flexibility to use any Internet-enabled device which means you can create sales quotations quicker than ever before.

Supports 100% Customization during Quote Creation

You need to create quotes that are a reflection of your brand identity. This is necessary to stand out from the competition and grow sales. Keeping the importance of customization in mind, sales quoting tools developed today come with a large number of customizable templates.

This will allow your business organization to incorporate brand colors and logos into the quote template, making your transaction document unique and interesting. Depending upon the customer’s requirements, you can use different types of templates and meet your needs.

Centralize the Quoting Process

When it comes to manual quoting, sales reps have to collect information that is scattered to create a quote. This process is completely avoidable with quoting applications that centralize data, making it easier to access. No browsing through multiple systems to gather information.

Conclusion

Incorporating quoting software is the best strategy to counteract slow quote and sales processes. CRM and quoting software is an excellent combination that can help to improve efficiency further. While creating quotes, you can auto-populate the required customer fields by pulling CRM data with a single click. No need to transfer data manually when the process can be automated. With a much faster quoting activity, there is no reason why your organization wouldn’t get more work.

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Pallavi Sirsath
Ecommerce Platform

I like to share articles that give insights on the latest trends in the B2C and B2B, E-commerce industry.