This article is written from the view point of generating sales; however the principle is the same for all communication which is designed to prompt an action. What is integrated marketing collateral? Most worthwhile sale cycles I know are quite lengthy, so prospects need to be ‘nurtured’ and a consistent and timely flow of marketing messages is the best way to do that. This not only means that you must have integrated communication lines e.g. TV ads, emails, online advertising, Social Media etc. but also integrated marketing collateral. The term integrated marketing collateral simply me http://central-e-commerce.com/2018/02/what-is-integrated-marketing-collateral-and-its-importance/