A Conversation with The Economist Group
New virtual event series for marketers launches
We are delighted to announce, A conversation with The Economist Group, a new virtual event series bringing the in-depth analysis that The Economist is known for to life, combined with viewpoints from world-class experts across industries.
The first webinar in the series will be: What will financial services marketing look like after the crisis?
On Thursday 14 May 9am ET / 2pm UK, John Ferguson, Director of Country Analysis at The Economist Intelligence Unit (EIU), will lead a forward-looking discussion on the coronavirus’s impact on financial sector marketing. He will be joined by leading marketers at BlackRock, Investec and UBS who will discuss how their organisations have responded.
Register for the event here:
Key learning points and insights will include:
- The EIU’s current Global Economic Outlook
- Customer expectations from financial marketers, from wealth management to corporate marketing
- Maximising customer value during the crisis
- Preparing for the rebound across financial services sectors
- The transformation of company business models
- Short- versus long-term marketing strategies in financial services
- New required skill sets of financial marketers
- The current state of marketing channels: virtual events and content distribution
Speakers will include:
John Ferguson, Director of Country Analysis, The Economist Intelligence Unit
Frank Cooper III, Global Chief Marketing Officer, BlackRock
Alison Harbert, Head of Client Marketing, Investec
Dr. Winfried Daun, Group Head Advertising, Brand Strategy and Media, UBS
Register here or if you have any questions, please email ClientMarketing@economist.com or your account representative.
