Wake Up With The Economist at Cannes Lions 2017

The Economist will once again be hosting our ‘Wake up with The Economist’ sessions at Cannes Lions this month, and if you will be attending the festival, we would love to see you there.

19th — 23rd June
Cannes Lions Beach Club

We have invited three leading CMOs each morning for a candid conversation on the value of creativity in tackling the challenges they face in their roles today. Moderated by Daniel Franklin, Executive Editor, The Economist, and Alexandra Suich, US Technology Editor, The Economist, we will look at the effect recent trends and emerging technologies have had on the role of the CMO, and what marketers need to ‘wake up’ to for the year ahead as a consequence.


Speakers include a world-class line up of CMOs from P&G, Samsung, HP, Burger King, Tommy Hilfiger and more.

See the full line up at wakeupcannes.com

Follow the Action

We will be posting all the highlights from Cannes Lions on Twitter @EconGroupMedia


Wake Up With The Economist 2016