Wake Up With The Economist at Cannes Lions 2017
The Economist will once again be hosting our ‘Wake up with The Economist’ sessions at Cannes Lions this month, and if you will be attending the festival, we would love to see you there.
19th — 23rd June
Cannes Lions Beach Club
We have invited three leading CMOs each morning for a candid conversation on the value of creativity in tackling the challenges they face in their roles today. Moderated by Daniel Franklin, Executive Editor, The Economist, and Alexandra Suich, US Technology Editor, The Economist, we will look at the effect recent trends and emerging technologies have had on the role of the CMO, and what marketers need to ‘wake up’ to for the year ahead as a consequence.
Speakers include a world-class line up of CMOs from P&G, Samsung, HP, Burger King, Tommy Hilfiger and more.
See the full line up at wakeupcannes.com
Follow the Action
We will be posting all the highlights from Cannes Lions on Twitter @EconGroupMedia