Edelman Digital at SXSW 2018: What We Learned

Times have changed and so has one of the largest, most innovative technology and social events of the year. What was once an intimate, small-scale weekend filled with unveiling new technology and discussing how a new social platform has changed the game is now dominated by global consultancies, entertainment companies, multi-billion dollar social platforms and feminist conversations supported by the #MeToo movement. This year, the new faces of SXSW came out in force — with HBO’s Westworld experience gaining buzz as the “must do” highlight of the weekend, large-scale consultancies investing in mass-takeovers of event spaces, and social platforms opening their local office spaces to give attendees a peek into not only new product innovations, but also their culture.

To provide additional perspective, we’ve asked our Global Leadership team to provide their insights. Grab a coffee or a glass of wine and enjoy!

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Originally published at edelmandigital.com on March 16, 2018.