Thought From the Chairman

Edelman
Edelman
Published in
2 min readJun 16, 2016

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By: Lord Myners, chairman, Edelman London

The BBC has invited me to appear on David Dimbleby’s EU Referendum night programme. They have offered me the midnight to 1am slot. If this were a General Election night this would be ‘prime time’. The constituency results would be pouring in and the overall picture on how the nation had decided would be emerging.

This will not be the case on referendum night. There is no pattern of relevant results on which to base forecasts. Counting will be slower. There will be more recounts. We may not know the result until well into the morning of Friday 24th June. The BBC’s offer of a prime slot to a non-descript crossbench Peer looks a lot less flattering than at first sight.

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Edelman
Edelman

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