AI-Driven Shopping with Edge Video
Look at that dress she’s wearing. I love those cool headphones. Man, if I saw that somewhere I’d think about getting one.
These are all things we’ve said and thought about when watching TV. Part of the pleasure of media is viewing and indulging in the lifestyles of the rich and famous. Or about discovering cool new products that exist that you’d never heard of. Shopping on, through, or inspired by TV is a fantastically successful formula that scratches our natural acquisitive instinct — and with Edge Video, it’s about to become a whole lot better. Before Edge, there was still too large a gap between seeing something and believing it could be yours. With Edge, the gap between desire and consummation is reduced to zero.
A Look Under the Hood of Edge Video AI
Edge Video’s AI is revolutionary, and underpins the entire shopping boutique experience Edge viewers enjoy. Powered by industry leading tech, Edge Video AI scans outputted content in real time and then provides up-to-the-second product recommendations based on what’s happening on the screen. If a footballer is wearing a watch, the AI will recommend that watch. If the news is talking of a flood, the AI will recommend safety equipment. If a travel personality is visiting a foreign land, hotels for that area will spring up through a user’s second screen.
Products and services are sourced through the AI from Edge’s vast network of global eCommerce partners. Our diverse array of providers means viewer recommended products are localized, available, and targeted — no matter where they are in the world. Edge is planning global integration of over 24,000 FAST channels, and that can only be achieved with an AI that’s sensitive to localisation concerns, broadening our Edge community to every corner of the globe.
How Edge AI will Grow Over Time
Edge’s Real-Time AI is the foundational tech behind Edge Video network that acts as a value-add proposition for all broadcasters, streamers and creators to display Edge on their content and take advantage of the benefits it provides. The AI is capable of detecting the most subtle imagery and voice cues before delivering appropriate products to the audience. As more viewers watch Edge and feedback its recommendations, the model will only improve, augmented by the data it receives from viewers. These viewers are, of course, rewarded for their contribution in training the Edge AI dataset.
Edge Video AI scanning for product recommendations is not all our advanced model is doing. The AI is capable of taking in content in real time to output quizzes and games that draw viewers into what they are watching, to see if they are paying attention. It’s engrossing, it’s addictive, and it’s fun to see the AI react in its own unique way to the action that’s happening.
AI Benefits for All Viewers
It’s this fun and engagement that leads to the trust and connection that encourages viewers to take advantage of the Edge product recommendations. Doing so will be easy, as the Edge Video AI provides direct click-through links that take users to the product, and they can even spend the Edge points or $FAST tokens while watching the stream. Imagine watching a football match, winning all the quizzes, and then buying the boots of your favorite striker at the end. That’s the future that’s waiting. What’s more, broadcasters and creators who display Edge, and whose viewers purchase products, will also be rewarded directly with revenue share for doing so, creating a symbiotic and growing ecosystem of connected FAST channels.
The Edge Video AI really is as smart as you think. Real-time scanning of video is an emergent technology, and we are at the forefront of the space — using Real-time AI to rewire the media landscape. The operating AI will never miss a moment of the action, and it will learn both continuously and exponentially from the vast stream of data flowing through Edge Video network every second.
Edge Video AI: Your Stream Companion
The Edge Video AI is a perennial companion to every stream, watching along and making every interaction more fun. The AI can help the viewer get hold of any product they see on the screen, and provide an inspirational basis for working out what you want to see, and buy, next. See it, want it, shop it. Edge Video AI makes the whole process seamless.
