3 Steps To Go Live: Build an AI-powered Interactive Shoppable TV Channel.
Creating a Shoppable TV channel involves integrating interactive and commerce features into Free Ad-Supported TV (FAST) channels to enhance viewer engagement and open new revenue streams. Here’s a step-by-step guide to creating your channel:
Step 1: Edge Video Onboarding
Provide your live video URL (HLS feed) to Edge Video. Edge Video will generate a QR code for your channel, allowing viewers to access interactive features and shop directly from their screens .
Step 2: QR Code Integration With Full-Screen Promotional Ad & Overlay
Begin with a captivating full-screen promotional ad showcasing the uniqueness of your Shoppable TV channel. Highlight key features like AI-driven product recommendations, live games, and tokenized rewards to grab attention.
Place the QR code as an overlay on your broadcast. This QR code unlocks interactivity for viewers, enabling them to engage in games, shop for products, and earn rewards without disrupting their viewing experience .
Step 3: Default AI Guardrails for Shoppable TV Content
Our shoppable TV content is designed to provide a safe, enjoyable, and appropriate shopping experience for audiences of all ages. To achieve this, we’ve established a series of default AI guardrails that scrutinize the products featured within our content, ensuring they adhere to standards of age appropriateness, legal compliance, and brand integrity. These guardrails are adaptable, allowing for adjustments to meet the unique demands of different content types or audience demographics.
1. Age-Appropriate Content
- Default Setting: Filters are automatically applied to exclude any products not suitable for a general audience, including but not limited to, adult content, alcohol, tobacco, and items requiring legal age for purchase.
- Customization Options: The sensitivity level of these filters can be modified to align with the anticipated age range of the audience or the nature of the specific content being broadcasted.
2. Legal Compliance
- Default Setting: All products featured within our shoppable content must comply with the legal standards and consumer protection laws relevant to the broadcast region. This includes adherence to product safety certifications, labeling norms, and advertising standards.
- Customization Options: Legal compliance checks can be customized for the local laws and regulations of specific geographic areas, catering to a global audience with region-specific legal requirements.
3. Brand Integrity
- Default Setting: Our AI system actively screens out products that could potentially damage the reputation of our channel or our advertisers. This includes counterfeit items, products from brands with controversial practices, or those associated with sensitive subjects.
- Customization Options: Further refine the selection of products by establishing specific brand values and ethical criteria, ensuring that the featured items resonate with the channel’s brand image and meet audience expectations.
These AI guardrails are foundational to our commitment to maintaining a trustworthy and secure environment for our shoppable TV content. While set as the default, these parameters can be tailored upon request to better match the content strategy and demographic profile of particular shows or campaigns.
Monetization and Analytics
Monitor your Shoppable TV channel’s performance through detailed analytics. Track viewer engagement, product sales, and ad performance to optimize content and product offerings. Share revenue generated from eCommerce transactions with content creators and invest in marketing to promote your channel.
Expansion and Scaling
As your channel grows, explore new partnerships with vendors, expand your product offerings, and continuously enhance your AI and gamification features to keep the content fresh and engaging for viewers.
Conclusion:
By following these steps, you can create a Shoppable TV channel that not only enhances viewer engagement through interactivity and rewards but also opens up new revenue streams through integrated eCommerce features. This innovative approach to FAST channels leverages the latest in AI technology and tokenization to redefine the viewer experience.
