How Edge Video is Taking Viewers to the Edge of Interactive Content

These days, there’s no shortage of things to watch. Viewers want to watch things FAST. Free Ad-supported TV (FAST) is how the majority of consumer content is now produced and consumed, but keeping viewers engaged is hard when it’s easy for them to flick to another channel. Viewers now want more from their content. To chat, to play games, to shop, to find community. For many channels, delivering this to viewers organically, and reaping the benefits of increased engagement and retention, is tough. Edge Video makes it easy.

What is Edge Video?

Edge Video is a suite of AI-powered interaction, gaming and shopping features that seamlessly integrates with your existing content with a QR code displayed on the edge of any given content. The Edge ecosystem is a fun, modular gateway to Web3 for every one of a channel’s viewers, allowing them to compete in interactive quizzes, games, wagers to win points and be shown in on-screen leaderboards. Yet that’s just the beginning.

These points can be converted into $FAST tokens, used to unlock premium blockbuster movies, even earn hotel, mobile rewards, and shopping vouchers. The dual-layer token economy creates a genuine, organic bridge between traditional Web2 customer bases in Web3, allowing any channel to start allowing their users to migrate on-chain, whilst also rewarding viewers with more standard rewards like movies and hotels.

Making Passive Viewers Active

It’s all about transforming passive viewers into active ones. Engaged audiences tend to stick around, watch more ads, and talk more about the great content you’re delivering. To earn rewards, viewers activate accounts, hook up their Web3 wallets, and can start experiencing entertainment at the edge — instantly earning rewards as they do. They can then immediately start playing games.

Edge Video’s AI-powered content adapts to real-time-data about the stream to give the audience direct engagement. Questions are based on what’s happening on screen, activities mirror on-screen action, and challenges are set based on content to keep viewers watching with a keen eye. This keen eye is compounded by the fact that all active viewers receive Edge points which can then be spent in the Edge ecosystem.

Edge video also delivers AI-powered shopping recommendations based on the content being shown on screen, adapting in real time to events, using it as inspiration to deliver targeted ads with high conversion rates to viewers already invested into the ecosystem. The ads come from respected eCommerce companies like AliExpress and through eCommerce channels like Distro TV and SportsTribal.

These products are real time, clickable, and deliver additional revenue to any channel they are being shown on. For example, if watching a half-time interview with a basketball player, AI would scan words and images to set quizzes or provide shopping links to the apparel he is wearing, and all of this would be purchasable with Watch2Earn points, $FAST tokens, or standard currency.

Targeted ads to engaged audiences are a proven winner. Viewers want easy access to the cool things they see on TV, and Edge video provides a conduit for that activity for every channel in its network. For Edge, it’s all about driving additional revenue for Free Ad-Support Television channels, about elevating their content into a new type of television and connecting it to crypto-economic opportunities, all while letting viewers have genuine interaction with content, and to make it come to life.

Just at the Edge of the Screen

All this is achieved through seamless integration of Edge’s QR code. To access Edge, all viewers need to do is scan it, and your content is instantly alive. Deploying the Edge QR code is simple, painless, and bestows total access for your community to Edge’s entire ecosystem of AI-powered products.

Once in, they can chat, play, watch and earn fantastic rewards that keeps them hooked to your channel and keeps them coming back for more. The QR code is a simple overlay, and activity takes place on the second screen of a viewer’s mobile. This effortless plug in is essential to Edge’s vision. That any channel anywhere, from the smallest creator to the largest industry producer, can have Edge video QR on the edge of their content, on the edge of any platform.

Building FAST fast with $FAST

In doing so, Edge video will create a giant community of FAST channels which mutually benefit from the organic growth of the $FAST token as viewers watch content within the network and use points to purchase the token, which confers revenue sharing. Channels within the network can give $FAST away to viewers too as a bonus for watching content, a core engagement driver to bring in new audiences.

Over time, as the network grows, $FAST will be the primary utility token for a huge network of FAST channels, all of whom benefit from their participation in the ecosystem, and who utilise Edge video’s tech stack to deliver ever-evolving gamified content to their viewers. Viewers get immediate access to Web3, earn easy rewards watching content to keep them hooked, and perfect recommendations while watching content they already like.

Edge has already built up significant partnerships to roll out their ecosystem, notably Kick.com for online streaming, and WPT, BoxingTV and FTF sports for standard channels. It’s just the beginning of the large multi-platform, multi-channel rollout of Edge that can include anyone, including you. Edge’s QR code can be integrated on any stream. Anyone can give their users a new way to play with their content, and a direct gateway into web3. Edge is about making the future of content easy for everyone.

Edge wants to build FAST fast with $FAST. Delivering increased revenues for channels and more engaging experiences for viewers. To drive eCommerce in the FAST industry by connecting content and audience through the Edge ecosystem. And crucially, to make it easy. To make it effortless for any content producer, large or small, to integrate an Edge QR code and experience the second screen experience on everything they watch, with evolving AI-powered entertainment that elevates your stream to the next level.

Better content is coming. Better engagement, interaction and revenues are coming. It’s right at the Edge of your screen.