Edison Discovers
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Edison Discovers

2020 QSR Breakfast Wars Report: Online Sales Surge Despite COVID-19

McDonald’s leads competition in online spend on breakfast items via third party delivery services, with 166% more customer spending than Dunkin’ Donuts

  • McDonald’s took the lead on competitors with 166% more customer spending on breakfast foods than Dunkin’ Donuts which had the second highest spend the week of May 25.
Figure 1a: Chart shows estimated national online spend on breakfast food items across quick service restaurants from December 30, 2019 — May 31, 2020 by week, according to Edison Trends. Note: The week/vendor with the highest spend was set to 100, and other values were scaled accordingly. This analysis was performed on over 13,000 transactions from Uber Eats, DoorDash (including Caviar), and Grubhub (including Seamless, Eat24, Yelp, Order Up, and Tapingo). The analysis includes all food items listed in the “breakfast” section of these restaurants’ restaurants’ offerings on third party services and orders for both pickup and delivery.
Figure 1b: Chart shows estimated national online spend on breakfast food items by quick service restaurants McDonald’s, Dunkin’ Donuts, Starbucks, Wendy’s, Jack in the Box, Burger King, and Taco Bell from December 30, 2019 — May 31, 2020 by week, according to Edison Trends. Note: The week/vendor with the highest spend was set to 100, and other values were scaled accordingly. This analysis was performed on over 13,000 transactions from Uber Eats, DoorDash (including Caviar), and Grubhub (including Seamless, Eat24, Yelp, Order Up, and Tapingo). The analysis includes all food items listed in the “breakfast” section of these restaurants’ restaurants’ offerings on third party services and orders for both pickup and delivery.

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