Foradian Technologies in Conversation with popular Media Strategist, Raju Narisetti
Media strategist and Senior Vice President, Strategy, News Corp shares from his experience, some tactics that are secrets to being a brand in the media industry. Read on this interview and know all facts that are helpful for new media entrepreneurs.
About Raju Narisetti
Raju Narisetti is Senior Vice President, Strategy for News Corp. He is primarily involved in new digital projects and helps guide the digital growth of the existing companies in News Corp as they seek to further expand the distribution of their content across digital products and platforms. Previously, Raju has served as a Deputy Managing Editor of The Wall Street Journal and Managing Editor of The Wall Street Journal Digital Network. In this role, he headed editorial teams and content strategy for The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, WSJ Live video platforms, and Wall Street Journal and MarketWatch Radio Networks.Raju has also served as Managing Editor of Washington Post Co. since January 2009, overseeing digital content, news products and new businesses, as well as its editing, design, photo, video, engagement and social media teams.Prior to joining the Post, Raju served as Founding Editor of India’s Mint newspaper, which has an exclusive agreement to publish WSJ-branded content in India and is now India’s second-largest business newspaper by circulation.
During his previous tenure with WSJ, starting as a Summer Intern in 1991, Raju held multiple roles, most recently as a Deputy Managing Editor as well as Editor of The Wall Street Journal Europe in 2006, and led the re-launch of the European and Asian editions of the Journal. He began his journalism at The Economic Times in New Delhi, India, and later worked as a Staff Writer at The Dayton Daily News, Ohio.
Raju was named a Young Global Leader by the World Economic Forum in 2007. He is a life member of South Asian Journalists Association and a trustee of the International Institute of Education, which administers the Fullbright fellowships. He is also on the board of ICFJ, the International Center for Journalists. Raju holds a BA degree from Osmania University in Hyderabad and an MBA from the Institute of Rural Management in Anand, a Post Graduate diploma from The Times School of Journalism in New Delhi, and an MA in Journalism from Indiana University.
Q. What is News Corp? How do you manage to bring big typhoons under News Corp?
Raju: News Corp is a global, diversified media and information services company comprised of leading brands in the world of news and information — Dow Jones, The Wall Street Journal, New York Post, The Times of London, The Sun, The Australian; book publishing (Harper Collins); digital education; direct marketing, and sports programming, digital real estate services, and pay-TV distribution.
Q. Tell us about the post modern trends in media industry.
Raju: The ongoing transition of audiences from primarily print to primarily mobile is the single biggest trend in a majority of our businesses.
Q. How digital media overcomes the role of print media?
Raju: Digital and Print are complementary and will remain so for years to come, so this isn’t about print vs digital.
Q. Please share your views about the challenges and threats faced by online media at present.
Raju:
- Monetization remains the most profound challenge facing news and information companies.
- Mobile is both a threat (to monetization) and an opportunity.
- Data and how to collect, protect and monetize is an emerging challenge.
Q. Discuss about the tactics of being a media brand.
Raju: Continue to provide meaningful value to our audiences so they are willing to pay for consuming that content.
Q. What is the difference between the practices followed by digital media in India and world?
Raju: — Inconsistent quality
– Differing ethical standard
– A tendency to act insular and equate being critical (of anything India or Indian) as being negative.
– A frequent temptation to measure against lowest common denominator to justify certain behaviors.
Q. Tell us about how you expect media and media ethics to be in 2020.
Raju: Continued pressure on the notion of Church & State that will, hopefully, see a less ossified version emerge even as most mainstream media brands continue to be have transparent and bright lines between journalism and non-journalism.
Q: What advice you can give to young media entrepreneurs?
Raju: Start in mobile and social and work backward to existing business models.
Connect with Raju Narisetti:
Originally published at www.edtechboard.com on November 4, 2013.
