A Post-Pandemic Digital Makeover

Lush gives its app a fresh new look and some innovative functionalities to welcome customers back to its UK shops

After a year when most of us had no choice but to do most of our shopping online, Lush was far from the only retailer which had to rely heavily on technology to keep going.

Yet even now as things seem to be returning to something closer to a pre-pandemic reality, and we look forward to going getting out of the house to go shopping (imagine!) that doesn’t mean we have to give up all the benefits that technology can add to the retail experience.

With that in mind, the handmade cosmetics company has just relaunched the Lush App, developed in collaboration with Saleor using open-source technology in line with Lush’s Digital Ethics Mission Statement. It will allow customers to browse product ranges with improved search optimisation, a new checkout process and new ways to pay.

The app — which is now available in the UK on iOS and Android — features for the first time one of the most successful #LushLabs features, called Lush Lens, which was designed by Lush’s in-house tech R&D team to offer customers a packaging-free and contact-free shopping experience.

Lush Lens had 2.6 million scans since its launch on iOS in November 2018, and its success has prompted the company’s founder…