The Beauty of Big Data

Teradata’s Art of Analytics helps people make an emotional connection with the numbers that rule their world.

In her day-to-day work, Yasmeen Ahmad tackles immensely complex datasets, deploying an arsenal of approaches and methodologies that would sound intimidating to most lay people.

From predictive modelling to text analytics, time series analysis to development of attribution strategies, few people can easily wrap their heads around what such terms mean, and even fewer are capable of drawing actionable insights from them — which is why data scientists such as herself are always in such high demand.

Ahmad worked in the life sciences industry before pivoting to commercial work, where she is now Director of Think Big Analytics, the consulting branch of IT service management company Teradata.

Over many years helping clients across a variety of industries to make sense of their data, however, she realised that the best way help them see meaning in those datasets was to literally paint them a…