Tech Trends
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Tech Trends

Bringing Digital and Physical Together with an Omnichannel Strategy

There’s a lot of talk about omnichannel strategies, but what does that really mean, and how do you go about executing it in the right way?

Let’s start with a bit of jargon busting; in a nutshell, Ominchannel brings together the benefits of e-commerce and physical — what is known as “bricks and mortar” retailers.

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Alice Bonasio

Alice Bonasio

8.7K Followers

Technology writer for FastCo, Quartz, The Next Web, Ars Technica, Wired + more. Consultant specializing in VR #MixedReality and Strategic Communications